Disney Exec Explains Why Mulan Is Heading To Disney+ Now
After numerous delays due to the global health crisis, Disney announced yesterday during its 3Q earnings call that Mulan will be headed to Disney+, for a premium rental fee of $29.99. In addition, the film will also be released theatrically, on the same day, wherever possible. Many were surprised to hear that the company had opted out of a traditional theatrical release. Still, Disney CEO Bob Chapek has discussed the reasoning behind sending the live-action remake directly to the streaming service.
While speaking during the earnings call, Bob Chapek expressed the company’s belief that releasing Mulan through Disney+ will allow the film to reach a multitude of viewers who are unable to go to movie theaters at this time. In addition, he also feels that having such a major film on the streamer will help attract new customers:
After Mulan was forced to move from its original March release date, Disney still held fast to a theatrical release, with the film eventually being marked as one of the high-profile projects that would potentially bring audiences back to the theater. Now that Disney has decided to release it via streaming service, many are wondering if this will become a trend for certain releases from the company. Bob Chapek, however, contends that Mulan’s method of release is a “one-off,” though he also mentioned that Disney will be watching the reception to the premium release closely:
This certainly creates an interesting path for Disney moving forward. While Mulan’s release is being called a one-off, you have to wonder if Disney would consider continuing this method if it proves successful.
The COVID-19 pandemic is proving to have last effects on the film industry, particularly when it comes to the way in which films are released. The release of Trolls World Tour led to a falling out between AMC and Universal Pictures. However, that relationship was soon re-established in a major way when both entities entered a historic agreement that would shorten the established exhibition window to 17 days. Not only that, but AMC is also set to receive a share of revenue from Universal’s PVOD rental sales.
We’re definitely entering a new era when it comes to PVOD releases and the relationships between theater chains and film studios. Universal has made its position quite clear and, with Disney’s Mulan decision, it’ll be interesting to see how things continue to progress.
Mulan will be released in theaters and on Disney+ VOD Premium on September 4.
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