Demi Lovato scored a bunch of hits with her third studio album, Unbroken, including the popular track “Skyscraper,” which has oft been covered on singing competition shows. She’s set to return to the music world with her fourth studio album in May of 2013 and she’s gotten the ball rolling with the music video for the single “Heart Attack.”
Fans who have already listened to the lead single off of Lovato’s fourth studio album, Demi, may already have heard lyric’s as childish as “I can play ‘em like a Ken doll” and, frankly the video for “Heart Attack” isn’t much better. It’s mostly just shots of Demi hanging out with a microphone or playing with the band, but the opening shots are a little weirder. In the opening scene, Lovato has slicked back hair and hands covered in black paint, making her look as if she’s in the middle of a home dyeing job (she later smears the paint on her clothing). The video was directed by Chris Applebaum.
Lovato’s always had a youthful bent to her problems—she is, after all, only 20 years old—but she’s generally better when she’s singing about real problems like her stint in rehab and her eating issues rather than when she’s trilling about boys and how tough it is to like them. It’s certainly a good sign that she’s put her past behind her, but it doesn’t seem to have helped her to grow up particularly. Maybe one more season as a judge on The X Factor will do the trick.