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It has been months since the end of Season 1 of The Mandalorian, and "Baby Yoda" is as popular as ever. The Child is still towards the top of pop culture relevance in America, and Star Wars is doing what it can to satiate all consumer needs in whatever way it couldn't when the show was first released. This means toys, clothing, and even a cereal dedicated to the franchise's beloved character.
That's right, The Child is coming to the cereal box aisle of grocery stores not so far away. General Mills shared a picture of the box on its social media and teased a release of Star Wars cereal slated to release "later this summer":
At first glance, this appeared to be a spinoff of the Star Wars cereal General Mills sold during the sequel trilogy. Upon further review, however, this cereal has sweetened corn puffs and marshmallows, while the former was described to have a fruity flavor with marshmallows. To me, it looks like Corn Pops mixed with marshmallows shaped like The Child, which sounds pretty tasty.
General Mills fielded questions posted about the cereal on Instagram, and there is a bad news for those with specific diets. The first being that, no, those marshmallows are not vegan-friendly. The second is this won't be gluten-free either, so anyone who is looking to adhere to either or both of those diets will have to steer clear of this galactic breakfast.
The Mandalorian-themed cereal is a first for the Disney+ series but the latest in a long line of cereals for Star Wars. There was a cereal that ran during the release of the prequel trilogy, and who among the more seasoned readers can forget C-3PO's? There's been a link between Star Wars and breakfast for a long time, but it's cool all the same to see a character from The Mandalorian get a spotlight over a movie character all the same.
It's cool, though not at all surprising. The Mandalorian's universal acclaim hit when Star Wars split the fandom over responses to Star Wars: The Last Jedi and Star Wars: The Rise of Skywalker. Perhaps the decision to use The Child for marketing over someone from those movies came down to picking someone that won't cause a flame war between fans of opposing viewpoints when they're grocery shopping.
Money also probably played a factor as well, as analysts have noted that The Child is a money-making merchandising machine for Star Wars. Disney missed out on some money not having toys of the character ready for the holidays but respected Jon Favreau's wish to hold off in order to prevent spoilers of the character's surprise reveal. It was a classy move and perhaps wise, as the want for Baby Yoda merch is still high even in the months following the end of Season 1.
The Mandalorian Season 1 is currently available on Disney+, and Season 2 is currently being worked on. Continue to stick with CinemaBlend for more on what's happening with Star Wars, and for the latest news in television and movies.