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Though I use Twitter on a fairly regular basis, I don’t think I’ll ever get behind seeing hashtagged phrases as prominent methods of advertisement. Having said that, I also don’t think there will ever be a greater promotional campaign than the one New Zealand's SKY TV is using to ramp up excitement for the return of HBO’s Game of Thrones. The network erected a statue of the vile cretin King Joffrey, but their intentions are far from honorary, and they want fans to tear this sucker down with the tag “#BringDownTheKing” as their weapon. Even if you don’t have a Twitter account, this is the day you should start one; unless you're a Lannister or something.
For now, King Joffrey is standing there safely, waiting to be noticed for the sniveling prig that he is, and you can watch him do it on the Bring Down the King website, which has two webcams focused on the statue. SKY TV’s goal is to gain maximum interest in the stunt before slipping a rope around Joffrey’s neck and attaching the other end to a winch. I think you can see where this is going…but I’m going to gleefully spell it out for you anyway.
Every time some wise and knowledgeable person sends out a tweet with #BringDownTheKing in it, the rope will get a little tighter around the young king's neck, and it will all assumedly end with his broken and battered (but still smug) little asshole face smashes all around the pavement. And though it wasn’t mentioned in the story on TheMarySue, I’m assuming it’s at this point when the “Everyone Stomp Up and Down on This Ruthless Turd” party begins. I’ve wanted to visit New Zealand for a long time, but this is as good a reason as any to sell my car and buy a ticket when I’m done with this article.
This isn’t the first time people have railed against the fact that Joffrey still breathes and lives, though it is possibly the most public display of ill affection towards him. Earlier this year, HBO cobbled together some of the best anti-Joffrey quotes from the #RoastJoffrey campaign, and the only way they could have been better is if they were written on swords and swung at his face at high speed. Get a look at them below.
Thankfully, there are only a couple more days until Season 4 begins and the silence in Westeros ends. We’ll see you there, my grace, after you watch the trailer below.