Every year various movies and TV shows compete to make the biggest splash at Comic-Con, but it's always been hard to beat The Walking Dead. AMC's zombie drama draws in hordes of fans to its panel every year, and brings tons of goodies to debut outside of Hall H-- including this awesome new Season 4 poster, which they just released. Designed by Alex Ross, a comics artist who has done work on The Avengers, Spider-Man and Batman in the comics world, the posters brings the focus back to the thing that makes The Walking Dead what it is: the zombies of course.

The intense design of this is an especially interesting contrast with the Season 4 banner released earlier this month, which looks a whole lot more like the standard TV promos you'd see plastered on the side of a bus or in magazines. OK, the crossbow is a little weird, we'll grant you that. But it's still not nearly as interesting as the Ross poster.

The Walking Dead's big Comic-Con panel is scheduled for Friday, just before Game of Thrones (because that won't cause a crowd or anything). Here's what they're promising they have in store for the 5,000 lucky fans who make it inside Hall H:

Series stars Andrew Lincoln, Norman Reedus, Steven Yeun, Lauren Cohan, Danai Gurira, David Morrissey, Scott Wilson, and Chad Coleman join executive producer and showrunner Scott Gimple, executive producer Robert Kirkman, executive producer Gale Anne Hurd, executive producer Dave Alpert, and special effects makeup supervisor and executive producer Greg Nicotero in a panel moderated by Chris Hardwick (The Nerdist, Talking Dead). The panelists will discuss the record-breaking third season of The Walking Dead and what to look forward to in season 4, debuting this fall on AMC. Join the panelists for a one-on-one Q&A session and an official sneak preview of season 4.

If you want an inside look at what the experience is like for panelists, Norman Reedus will be taking over the show's official Instagram page, offering snapshots of what Comic-Con is like for the stars (spoiler: it probably involves a lot of windowless rooms and the eager faces of journalists like us). There will also be zombies rampaging at Petco Park as part of The Walking Dead Escape, an autograph session on Friday when the cast isn't busy with the panel, and if tradition holds, a booth on the Exhibit Floor that allows you to get up close and personal with some grisly scenes from the show (last year it was a very lifelike zombie made available for photo ops).

We'll have full coverage of The Walking Dead's Comic-Con presence, along with everything else TV and movie related going down at the Con, starting Wednesday. To follow along, click here for TV coverage, and here for all the latest movie details. And for more on The Walking Dead season 4, check out this latest behind-the-scenes look at the show:

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