The Lone Ranger Final Trailer: The Sense Of Humor And Armie Hammer Emerge

By Katey Rich 2013-04-17 15:09:36discussion comments
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Though the early summer blockbusters like Star Trek Into Darkness and Iron Man 3 are stealing all the attention right now, it won't be long before we're gearing up for the July 4 holiday, and with it The Lone Ranger. The latest collaboration between Pirates of the Caribbean veterans Gore Verbinski and Johnny Depp, plus Armie Hammer tossed in to play the title role, the movie looks big and comic and adventurous like the Pirates films, but with an Old West twist. And this latest trailer, which premiered at Yahoo!, shows off the humor more than any other-- which might be exactly what it needs to save it.

Not that The Lone Ranger necessarily needs saving. After a a shaky start of production that led to a tighter budget, The Lone Ranger started looking like the goofy, energetic fun that everyone has been trying to replicate since the first Pirates movie. And that goofiness was exactly what they surely needed, since every serious big-budget Western to give it a shot in recent years has flopped miserably-- Jonah Hex, Cowboys & Aliens and even Wild Wild West must have looked to Disney like zombies, threatening to drag Lone Ranger back into the grave with them. Even Disney's won recent flop John Carter had plenty of scenes taking place in desert identical to those in The Lone Ranger; anyone denying flashbacks would have been fooling themselves.

Which is why showing off the sense of humor in these Lone Ranger spots is incredibly important, even if the jokes in this one-- a girl who punches a guy and then kisses him?-- aren't especially fresh. The best moment comes through the editing of the trailer itself, when the music and the gunshots and the cuts all synch up for some rat-a-tat energy. Is there more of that in the movie itself? We sure hope so. Otherwise the graveyard of serious modern blockbuster Westerns might include The Lone Ranger despite everything.
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