Man Of Steel TV Spot And Poster Blend Superman's Legacy With Soaring Action

By Sean O'Connell 2013-05-02 11:46:14discussion comments
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The Man of Steel marketing materials are striking a distinct balance between the characterís legacy and the hero in action. The closer weíre getting to the filmís release date, the more that Zack Snyderís movie is calling to mind Christopher Nolanís Batman Begins Ö and I doubt that is a mistake. Nolanís brilliant franchise reboot paid homage to Batmanís history while also updating the characterís role in a contemporary world. And that seems to be exactly what Snyder is trying hard to do here.

The above TV spot uses Russell Croweís narration as Jor-El, Supermanís father, as he contemplates his infant sonís destiny on our planet. Itís integral to finding out where Superman fits, on screen and off, in this current cinematic landscape. At the same time, Snyder knows that audiences coming to another Superman movie want action, and thatís what Warner Bros. suggests in the latest poster for the film, which just landed on Yahoo Movies. Check it out below. Man of Steel poster

Henry Cavill looks great as Superman. He has some pretty big boots to fill when it comes to Christopher Reeve, who still casts a shadow over anyone playing the iconic role, even though several other actors have portrayed Superman over the years. But most of what we are seeing (and hearing) regarding Snyderís Man of Steel suggests that this will be a winning summer blockbuster that restores the film communityís faith in Kal-El as a character, and Superman as a lucrative franchise for Warner and D.C., both.

Man of Steel will be in theaters on June 14.
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