Stand-Up Comic Promotes His Marijuana Doc 'Mile High' By Giving Away Free Weed
Itís no surprise that people love to get freebies, especially when itís tied into the entertainment industry. Stand-up comedian Adam Hartle co-wrote and produced the lighthearted (and lightheaded) documentary Mile High: The Comeback of Cannabis, which combines comedy performances with a close look at Coloradoís recent legalization of recreational marijuana use. Hartleís got quite a unique way of trying to get audiences to check his movie out, too: heís giving away free weed.
Some of you may have already stopped reading in order to figure out locations where Hartle and Mile High director Adam Hashem are screening the film. For the next three nights (July 8-10), Hartle will be showing the flick at the Mayan Theater in Denver, Colorado, and heíll personally be standing outside to welcome everyone. Some welcomes will undoubtedly be just, "Hey, thanks for coming," but others will be paired with a little bag of doobage. Hereís Hartle explaining it, according to Deadline.
"Iíll be standing outside the Mayan and Boulder theaters before each screening this week, handing out a small amount of legal marijuana to anyone over 21 with a valid ID to take home to enjoy responsibly. No purchase necessary, but we highly encourage you to stay and watch the film. "
So you donít even have to stay and watch the movie once youíve received your gift, but whereís the fun in that? (Iím betting there will be a sizable turnover in the "I just have to run to my car for a second," crowd.) Itís hard to imagine a better pairing than pot and a movie filled with pot comedy and pro-marijuana stories. Free Valium with Transformers: Age of Extinction? Perhaps.
"Weíve shown this film to a few test audiences so far," said first-time doc maker Hashem, "and what weíve found is the 20- to 40-year-old demographic who have used cannabis before absolutely love it, and the older crowd who hasnít find it less favorable." Thatís no big shocker really. Still, this is more of a focused documentary than something like Doug Bensonís over-indulgent Super High Me, though not as rigid as Ron Mannís Grass. Check out the Mile High trailer below.
Unfortunately, the filmís website states that the Boulder theater shows have been "postponed until fall semester." Iím guessing Hartle will have a better idea of how this whole "free weed" promotion will work by the time the fall rolls around. Maybe the theater can make a deal with some local food trucks to post up out front to handle the munchies overload. Call it a joint venture.
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