It's now on track for $120 million for the weekend proper, with another $12 million on top of that if you count a series of showing on Thursday night held at Wal-Mart (yes, that really happened). That's more than twice what Superman Returns made on its opening weekend in 2006-- that film debuted to $52 million and topped out with just $200 million in the United States, a number Man of Steel ought to be able to pass after its second weekend
Google says that it reached the basics of this formula by analyzing the top 99 movies of 2012. They say that they do not plan to sell the information they gather on upcoming movies, but they are not opposed to sharing the information with studios if it can help them better market their products.
Given some poor tracking, Jaden Smith’s unproven box office record and the incredible popularity of Fast & Furious 6, many experts went into this weekend willing to admit the young star’s After Earth might lose the money battle this weekend to the likeable holdover. If Friday’s estimates are any indication, not only is that definitely going to happen, there’s a distinct possibility the flick will also lose to Now You See Me
It looks like Now You See Me has already pulled a box office rabbit out of its figurative hat, by topping After Earth at the box office on Thursday night. The Summit film arrived in theaters last night and managed to bring in $1.5 million for its Thursday night haul, a half-million more than was earned by After Earth, which took in $1 million.
Fast & Furious 6 roared into theaters this weekend, and if the estimates hold true, the film has secured itself a high spot on the list of successful Memorial Day openers. It hasn't quite topped Pirates of the Caribbean: At World's End or Indiana Jones and the Kingdom of the Crystal Skull, but it's in that ballpark, with reports putting the action film's 4-day estimate at about $120 million.
Remember when The Fast and the Furious: Tokyo Drift couldn’t even muster $25 million at the domestic box office during its opening weekend seven years ago? Let the record show the franchise’s successes in the years since have not been flukes. The latest installment in the series not only looks poised to win the box office crown this weekend, it looks poised to leave tire tracks all over the competing films.
A lot of people were expecting Star Trek Into Darkness, with the added benefit of 3D and a big-time villain its center, to open a whole lot bigger than the first Star Trek film that J.J. Abrams directed in 2009. And while the movie is much bigger than the first one overseas-- which is what really counts these days-- it's not any bigger here at home, and that's even with the 3D bump.
It is not an easy thing to be a surprise hit these days. The Iron Man 3's and Avengers's of the world come with months and months of buzz-building and tracking and anticipation, to the point that when the movies actually come to theaters, the studios know by Friday morning what Monday morning's box office will tell them. And yet, this weekend we had The Great Gatsby
Don't have plans with your mom for Mother's Day yet? Go take her to see The Great Gatsby-- you'll have plenty of company. The glossy literary adaptation is exceeding nearly all box office expectations this weekend, making a whopping $19 million between midnight Thursday and Friday showings, and on track for a $53 million opening
The Great Gatsby was never going to have an opening as huge as Iron Man 3's, or really any movie with a superhero and a lot of explosions, but its box office so far has managed to be surprisingly strong for a film based on a 90-year-old book. Early estimates at Deadline say that Gatsby managed to make $3.2 million from midnight and Thursday night screenings
The huge blockbuster opening this weekend was made 20 years ago, and the horror film is a remake of a classic from the 80s, but the box office is humming as if both of them were brand new. According to the early numbers at Deadline, both Jurassic Park 3D and Evil Dead had huge Fridays, with Evil Dead at the head of the pack. The horror remake from director Fede Alvarez made $11.5 million on Friday, setting it up for an estimated $27 million weekend and an easy first place
The 2.5M earned by Retaliation on Wednesday evening was “a little more than we expected,” a studio source shared with Deadline, who also pointed at positive tracking in order to summarize, “Maybe we do have a shot at $50M in the U.S.”
Though there are pretty much no guarantees at the box office-- studios will pump hundreds of millions of dollars into films that seem like sure things and go on to be bombs-- it's hard to go wrong with an animated children's film around the season of spring break. DreamWorks Animation, which needed a hit after last fall's disappointing Rise of the Guardians , scored another this weekend with The Croods, which made $11.6 million on Friday and is on track for a $42 million weekend
Oz The Great And Powerful is a huge movie, and is easily the biggest of 2013 so far. But anyone who was getting excited for something record-shattering, or even on par with Disney's own Alice in Wonderland, may be disappointed today
When you think about the movies this weekend, your mind probably immediately goes to the Oscars, the Super Bowl for film geeks that gets started this Sunday. But in the meantime there are at least some people actually going to theaters this weekend… though not nearly as many as studios might hope.