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Amazon Studios Director Explains Decision Not To Take Netflix's All-At-Once Approach With Original Series
Following the recent announcement that Amazon had set the premiere dates for their new original comedies Alpha House and Betas, we were left to wonder about the way Amazon was planning to roll out these new comedies. They’re not taking the Netflix approach to premiering their entire seasons all at once, nor are they quite going the network television route in releasing one episode at a time.
Amazon has finally set the premiere dates for their two new original comedies Alpha House and Betas. Both series will begin rolling out this month, with the first three episodes of each show made available for free to Amazon customers, while the episodes that follow will be made available to Amazon Prime subscribers exclusively. Alpha House will debut November 15, while Betas is set to launch November 22.
Kids like on-demand television as much as adults do, don't they? It's looking like Amazon Studios is banking on that, as they're moving forward on another children's pilot, which would presumably be made available via Prime Instant Video if it ends up going to series. Titled Maker Shack Agency, the pilot joins the five other previously announced pilots in development for the streaming video subscription service.
Jill Soloway, who wrote and directed the soon-to-release indie Afternoon Delight, is also writing and directing the pilot. Soloway has written and produced for such shows as Six Feet Under, United States of Tara and Grey’s Anatomy.
Netflix isn't the only streaming video service with Emmy cred to boast. Granted, Netflix got the jump on Amazon in rolling out some top-notch original programming, garnering the service numerous deserved Emmy nominations this year. But Amazon has already beat Netflix to the punch in actually winning an Emmy Award, not for original programming, obviously, but for its work on Personalized Recommendation Engines for Video Discovery.
Thus far, Amazon's focus in terms of its original programming has been on children's programming and comedy. But it looks like they're venturing into drama territory, and they're going with a popular series of novels to do it. Michael Connelly fans may be interested to know that Harry Bosch could be headed to the small screen, assuming things go well for the pilot Amazon has greenlit.
Amazon Prime subscribers will eventually be enjoying even more great TV content through the site's streaming video service. Amazon announced today that they've secured a multi-year video licensing agreement with Viacom, which will add a selection of TV shows available exclusively through Prime Instant Video.
Previous reports had already indicated that comedy pilots Betas and Alpha House were going to series at Amazon Prime. Today, Amazon Studios has officially announced the series orders for both comedies, as well as three of the six children's pilots in contention at the streaming video service. Annebots, Creative Galaxy and Tumbleleaf have all made the cut.
Just a few weeks after Amazon made eight pilots available for audiences to both watch and review (as well as 14 children’s pilots), the company is busy deciding which pilots to move forward to series and which won’t make the cut. On Friday, Amazon announced Betas and Alpha House have earned pick ups, while the high profile project Zombieland and Browsers will not be moving forward.
Among the set of pilots offered for viewers to check out and review on Amazon are a group of new children’s shows. In the interest of giving them a fair review, I brought in a couple of TV critics of the proper age to check them out. Here’s what my kids, who are nearly 6 and 4, thought of the new shows, along with a parent’s perspective on each show (including how annoying they are to adult viewers).
Amazon could be changing the game in their efforts to present a selection of pilots so that the general public can weigh in before they make their final decision on which of them will go to series. Whether any of the networks or streaming video services decide to follow suit in the future remains to be seen, but it's certainly an interesting and interactive way to bring the viewers in earlier in the process of taking a pilot to series or inevitably scrapping it.
Amazon Prime has added one more pilot to the list of those being produced for their Instant Video catalog, bringing the total to 14. They’ve given the greenlight to Betas, a half-hour comedy about a group of four computer geeks looking to make it big in Silicon Valley.
Zombieland may be a TV series soon enough! That in itself isn't really news. We've known that there's been a Zombieland pilot in development since January. But until today, Amazon hasn't gone on the record as being the studio behind the TV show follow-up to the popular zombie horror-comedy. film. Not only did Amazon announce that they've given the pilot the green light, which is in production, but they've also confirmed the cast for the project, which joins the other six comedy pilots and six children's pilots in the works at Amazon Studios.
Amazon Prime is taking a different route into original programming than most of the other newcomers to the arena. While Netflix and Hulu are working mostly on dramas, Prime has just given the greenlight to five new children’s programs. These are in addition to the six comedy pilots the service ordered not long ago, for a total of eleven new programs.
Welcome back to FlixWorthy, your guide to Netflix streaming...and more. To help you navigate the new and notable streaming releases, each new installment of FlixWorthy will highlight new and/or notable releases on Netflix, but also on two other competitors who offer premium memberships to huge catalogues of content: Hulu (Hulu Plus) and Amazon Instant Video (Amazon Prime).