It's no secret that Pokemon Go has been wildly successful since its release last week. And despite the game being overrun with a number of glitches and bugs, it has made a ton of money already.
We recently wrote an article that said there are more users playing Pokemon Go than there are using overly popular social media apps like Twitter and Snapchat. Even people who have no idea what Pokemon is or have never played a Pokemon game are getting into Pokemon Go just to see what it is and how it works.
But what makes it so different than any other mobile game? Not only does it use augmented reality to make users feel like they are catching Pokemon in real life, but it actually gets kids playing outside again, instigating exploration and socialization. This is something not many other mobile games have been able to do. And while the game usually has players' noses buried in their phones (with a warning to stay alert of your surroundings), it still has random people meeting on the street and talking about Pokemon, and people in different regions are holding get-togethers to hunt for Pokemon together.
People want to play Pokemon Go so bad, they grit their teeth and push through the launch bugs that have been heavily present in the game. And now with the first update taking care of some of those bugs, the gameplay experience can only get better.
So really, it's no surprise that Pokemon Go has made so much money in such a short time. IGN reports that the popularity of the game is supposed to last through the summer, so any other mobile games coming out in that time period have some serious competition. Because while there are other games being released and giving announcements, it seems there's only one thing people care about right now in all aspects of life, and that's Pokemon Go.
I'm guilty of not being able to put down my phone with Pokemon Go. I took a 15 minute Pokemon break yesterday to go hunt down a Machoke. Pokemon Go is quickly becoming more than a mobile game, and more of a way of life with decisions based solely on the game. So if they've made over $14 million in the first week of launch, I can't imagine what that number is going to be at by the end of the summer.