A Frozen sequel was inevitable. Movies that make more than $1 billion at the worldwide box office always find ways to continue their stories. Only most of us assumed it eventually would be a Frozen 2 film. Instead, Disney is going down this route.
Random House has revealed that it is producing a chapter-book series aimed at young readers that will "continue the story from the 2013 hit Disney movie," THR reports. And fans will not have long to wait to read these stories. Anna & Elsa #1: All Hail the Queen and its follow-up story, Anna & Elsa #2: Memory and Magic, will go on sale on January 6, 2015. The trade says that the first two stories "will add more detail to the Frozen world and follow Anna and Elsa as they get to know each other as sisters."
And Disney isn’t stopping there. Random House says that two more books will follow later that year, and that the publisher plans to release "three or four books a year going forward." That’s a LOT of Frozen. Sing it with me, kids. "Do you want to build a publishing empire?"
Barbara Marcus, president of Random House’s children’s division, said these new Frozen stories could rival Disney’s extremely popular Never Girls series, set in Peter Pan’s NeverLand. She said:
We have seen our Disney Never Girls series fill a real niche in the chapter book market, and with the momentum for Frozen only continuing to grow, we knew this was the perfect focus for this new series."
Of course, this is only part of the ongoing plans Disney has for Frozen. The studio will have us believe that they have a five-year expansion plan in place for Frozen that will include everything from Sing-Along screenings at major movie theaters to a Broadway-style stage show. A traveling Ice-Capades show is in the planning stages, and – of course – a traditional film sequel Frozen 2 has to hit theaters eventually.
That could be years away, giving fans plenty of time to work on their viral videos based on the film’s Oscar-winning soundtrack. But if you really need to know what happens to royal sisters Anna and Else when the frost melts away at the end of Frozen, it seems like you are going to have to hit a book store and brush up on your reading skills. Much like Star Wars, the Frozen saga is going to extend its brand down multiple avenues, giving fans plenty of opportunities to spend time with the characters that they’ve grown to love. Are you ready to turn the page with this wonderful Frozen franchise?
