Gareth Edwards’ new Godzilla is winning the unofficial marketing war of somehow selling audiences on his upcoming blockbuster without giving away the best parts of the movie. Even though we have seen multiple trailers and TV spots for Godzilla, it feels like we haven’t seen a crystal-clear image of the titular beastie. And this latest poster (shared above) is yet another example of giving us Godzilla without completely revealing its cards.

ComingSoon had the new one sheet, from Warner Bros. and Legendary Pictures. It’s a callback to Godzilla’s Japanese heritage – a factor that has been powering this franchise reboot since the studios set up an interactive display at San Diego Comic-Con last summer.

Godzilla Comic-Con 1

Godzilla Comic-Con 2

Godzilla Comic-Con 3

This design also allows Godzilla to coast on the heritage of its lead character without having to spoil the audience with new footage or crucial reveals. This has been an issue plaguing pending blockbusters like The Amazing Spider-Man 2 or X-Men: Days of Future Past -- films that have had to reveal big chunks of footage to get audiences psyched up for a movie’s release. Godzilla comes out on May 14, and I say with a mixture of awe and excitement that I really don’t know what it’s going to be about BEYOND the fact that Godzilla comes back and causes chaos.

Do you need to know more about the film beyond that?

Edwards impressed the suits at Warner and Legendary with his 2010 feature-film debut Monsters. It earned him the Godzilla gig, and he has brought along a fantastic cast that includes Bryan Cranston, Juliette Binoche, Ken Watanabe, Aaron Taylor Johnson and Elizabeth Olsen. Edwards opens up a bit about his process on Godzilla in this featurette, filmed during this year’s SXSW film festival.

And the film’s latest trailer – still light on massive spoilers – can be viewed here.

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