For months Star Wars fans waited for the first footage from what we then simply knew as Episode IX to drop, and on Friday, April 12, their wish was finally granted. The teaser trailer for Star Wars: The Rise of Skywalker premiered at Star Wars Celebration and was made available to the public immediately after. Nearly two weeks later, word’s come in that this trailer collected more views in its first 24 hours than The Force Awakens and The Last Jedi’s first trailers did.
In its first day of availability, the first Star Wars: The Rise of Skywalker trailer was watched more than 111 million times. That’s 20 million more views than what The Last Jedi’s teaser trailer and more than double the views that The Force Awakens’ teaser trailer got in its first 24 hours back in late November of 2014.
Now if you look at some other recent trailers for blockbusters that also hail from Disney, like last year’s Avengers: Infinity War, this weekend’s Avengers: Endgame and this summer’s The Lion King, that 111 million views doesn’t look all that impressive. But it’s important to remember that this year, Star Wars Celebration streamed its Episode IX panel live to the world, which included showing the teaser at the very end. This is in contrast to Marvel’s traditional method of dropping a trailer ‘cold,’ i.e. not during a live-streamed event.
In terms of how the Star Wars: The Rise of Skywalker trailer has been faring overall since it premiered, it received 87 million views through YouTube views alone from various channels, which outpaces Rogue One’s 87 million, but still lags behind The Force Awakens’ 103 million and The Last Jedi’s 119 million. There isn’t any data on how it’s done on Facebook, Twitter or Instagram views, but Deadline’s report also mentions that even if you just look at the YouTube performance, the preview is going viral “like crazy.”
Let’s not kid ourselves, Star Wars is still an incredibly lucrative and popular franchise, so it was expected that a lot of people would check out the first trailer for The Rise of Skywalker, not the least of which is because this preview is where the movie’s title was finally revealed. Still, it’s intriguing to hear that this teaser trailer has outperformed its predecessors. I imagine word of mouth factored heavily into its success, particularly for that surprise Emperor Palpatine reveal.
Aside from being the final chapter of the Skywalker Saga and taking place approximately a year after The Last Jedi, no specific plot details for The Rise of Skywalker have been revealed yet. Along with familiar faces like Daisy Ridley, John Boyega, Oscar Isaac, Adam Driver, Mark Hamill, Billy Dee Williams and Ian McDiarmid all returning to a galaxy far, far away, new faces like Naomi Ackie, Keri Russell, Richard E. Grant and Dominic Monaghan have also been brought aboard.
Star Wars: The Rise of Skywalker opens in theaters on December 20, so keep checking back with CinemaBlend for continuing coverage. In the meantime, look through our 2019 release schedule to lear what other major motion pictures are coming out this year.
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