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Abercrombie & Fitch is notable for marketing to a particular audience. In fact, the company takes pride in only catering to a niche market, but this time the company may have missed the mark with a shirt meant to poke fun at country and pop singer Taylor Swift. On Friday, the company opted to pull the shirt from shelves rather than deal with the ire of fans.
The shirt that was being sold was white with silver writing that read humorously like a Twitter post. The shirt read, “#more boyfriends than T.S,” obviously referring to Ms. Swift, who has been in numerous high profile romances over the past several years. Without further ado, let’s take a look at some of the lovely romances that have landed her in the tabloids on several occasions.
Like many a celebrity, she’s a fan of dating other famous faces. First, there was Jake Gyllenhaal, followed by John Mayer, and then Kennedy family member Conor, whose other family members apparently weren’t big fans of the “We Are Never Ever Getting Back Together” singer. She was most recently seen spending time with One Direction singer Harry Styles, but that relationship inevitably bit the dust, as well. With all of these relationships in mind, A&F’s t-shirt made for a tasteless but humorous joke; regardless, Swift’s fans weren’t having it.
According to Buzzfeed, the company was inundated with phone calls about the t-shirt after it went viral. I guess it’s not enough these days to just avoid buying the t-shirt.
“Thank you for calling Abercrombie & Fitch public relations. If you are calling regarding the Taylor Swift t-shirt, please note this is no longer available.”
According to the outlet, the shirt was first made available on February and was available at a sale cost in March, with a sale price assumedly meaning that the shirt was never all that popular. Whatever the truth, the company is doing some major damage control on Twitter.
T. Swift’s popularity may not be dying down, but hopefully this controversy will. Until then, we can happily sit back and listen to John Mayer’s newest track, “Paper Doll,” which is rumored to be about Swift and the time he spent with the 22-year-old singer. Maybe we’ll get t-shirts with some of those lyrics, next.
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Photo Credit @ Imgur.