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Gwyneth Paltrow’s much-discussed, sometimes controversial lifestyle brand Goop is getting its own Netflix show. The reality show/ documentary/ some kind of thing is set to premiere on January 24th. To hype the new property, Netflix dropped a trailer and a poster today, and well, the poster is utterly amazing in a vaginal kind of way.

Well, let me be more direct since Gwyneth certainly has no problem with bluntness. It looks like she’s standing in a cartoon vagina, and the smile on her face pretty clearly indicates she’s loving it. You can check out the artistic masterwork below…

To be clear, I’m not being sarcastic in the slightest. I genuinely love the fact that Gwyneth Paltrow is exactly who she is without any apologies. I don't care what other people think. She's great. Hollywood celebrities are often accused of being fake and trying to manufacture a personality. I strongly believe there’s nothing manufactured at all about Gwyneth Paltrow. I think she says whatever pops into her head and pursues whatever goals she wants to, and while standing in a vagina isn’t an artistic choice I would make if I had my own Netflix show, I appreciate that it seems very in character for her and for Goop. So, job well done.

And if that wasn’t exciting enough for you, The Goop Lab, that’s the name of the show, also gave us a trailer. It’s not quite as all in on lady parts as the poster, but it’s definitely still a central theme. Go ahead and watch it below…

Just Gwyneth Paltrow doing Gwyneth Paltrow things. I love it. From what I can gather, the basic premise of the show is women trying out weird shit. It’s like No Reservations with Anthony Bourdain, except instead of eating street food, they’re going to try weird medical procedures and take body positive classes and possibly something with ghosts also.

Goop started out as kind of a joke and was widely mocked for a long period of time. Undeterred because it’s exactly what she’s meant to be doing in life, Paltrow kept pushing forward to find the audience she was looking for. Eventually she found it, and the company is now allegedly worth $250M. Good for her.

This is normally the part of the article where I would summarize my thoughts, but instead, I’m going to add in one final note just in case. There are some on the Internet who think this is not actually a vagina but instead just some an interesting pink background. I strongly disagree with those people, but if, for some reason, they turn out to be correct and this was all a whoopsie, please remember this part of the article before you roast me in the comment section. That being said, though, come’on. This has to be an intentional choice, right?

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