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Gwyneth Paltrow's Goop Is Going Plus-Size Friendly

Gwyneth Paltrow Iron Man 2

Gwyneth Paltrow's lifestyle brand Goop wants to become more inclusive. Partnering with Universal Standard, Goop will be releasing a collection of five women's styles, which come in sizes between 00 and 40. It hopes to continue the conversation about inclusivity in fashion, and with this new collection of clothes, it's aiming to provide fashionable designs for many women. Paltrow also released a statement on behalf of her company, saying:

Goop is a wellness site with self-care at its core. Our focus is helping women make choices that make them feel good and eliminate shame in their lives, whether that's linked to sexual health, age, or stress. I believe we're stronger if all archetypes are included, and we're all able to be seen and lift each other up, which is why we partnered with Universal Standard to create this line of beautifully made pieces. We're excited to work with them in this new capacity, and hope this collaboration continues to push this conversation into the mainstream.

The new fashion line launched on Tuesday, according to Entertainment Tonight. Joined by Universal Standard's Polina Veksler and Alexandra Waldman, the five "elegant essentials," as the clothing collection is referred to, will include a wool tuxedo jacket, a brushed-back hi-low dress, a brushed-back jumpsuit, wool cropped trousers and a wool peacoat jacket. The prices for these clothing items will range between $225 to $395, based on the item.

Further elaborating on its intentions and desires for these new clothing options, Alexandra Waldman said the following in the statement:

Our goal is to bring true inclusivity to every part of the industry. For Universal Standard, our mission of fashion freedom shouldn't be isolated to our brand -- we want everyone to embrace the idea that all women, regardless of size, deserve equal access. We're thrilled to work with Goop to continue manifesting this idea and changing the industry for the better.

Meanwhile, this clothing collection isn't the only project currently in the works for Goop. Gwyneth Paltrow's company is also reportedly in talks at the moment for a possible television deal with Netflix. It is hoping to make a series based on Goop-related content. Uh... I'm not quite sure how that is going to work exactly, but it is figuring out the details at the moment. We should expect to hear more if it comes to light in the next few months.

Goop has found themselves in hot water for a number of reasons recently, but it are hoping to win more people over with its latest projects, including its newest fashion line made available earlier this week. We can only hope it stays out of trouble based on some of its past controversies.

Meanwhile, Gwyneth Paltrow isn't the only celebrity who is introducing clothing for women of all sizes. As it was reported by Saks Off 5th (via The Hollywood Reporter) yesterday, Amy Schumer recently teamed up with celebrity stylist and costume designer Leesa Evans to create Le Cloud, which is a collection of women's clothing that is made to "empower women of all ages and sizes." It is also hoping to make women feel "comfortable" and "confident" through its new and stylish collection of clothing. The name was based on the actress' desire to have clothing that feels as light as a cloud.

We'll continue to keep you posted on the latest development and updates in celebrity culture and more right here at CinemaBlend.

Will Ashton

Will is an entertainment writer based in Pittsburgh, PA. His writing can also be found in The Playlist, Cut Print Film, We Got This Covered, The Young Folks, Slate and other outlets. He also co-hosts the weekly film/TV podcast Cinemaholics with Jon Negroni and he likes to think he's a professional Garfield enthusiast.