Gwyneth Paltrow's lifestyle and wellness company Goop is often known for its controversies. Whether it's related to misleading product descriptions or items sold that don't necessarily do what they're intended to do, Paltrow's high-profile business isn't often out of the line of fire when it comes to legal hassles and general trouble. That tradition continues today, as Goop finds itself, once again, in hot water due to unhealthy side effects.

To be more specific, Goop is in trouble with the UK's trading standards and advertising folks. They believe Gwyneth Paltrow's controversial lifestyle brand makes "misleading claims," as well as "potentially harmful" ones, when it comes to the products the world-famous company sells fairly regularly on their website. It can be detrimental to customers buying the products, specifically expecting mothers. A formal complaint was issued by a non-profit charity, The Good Thinking Society, to the National Trading Standards and the Advertising Standards Authority-- as reported by The Sunday Times.

The complaint from The Good Thinking Society is particularly critical of Goop's advertising, which might persuade consumers to "use products which could cause direct harm." The non-profit charity also attacked a few health claims made by the lifestyle brand, which they believe are "unauthorized." To be exact, the people over at The Good Thinking Society list upwards of 113 examples in which Goop's advertising is under critical consideration.

Among the products that are being held until criticism at the moment is a supplement called The Mother Load. It provides a bountiful amount of Vitamin A to women, particularly pregnant women-- but it is reportedly against medical advice for women to take Vitamin A supplements. In fact, it could be potentially dangerous.

Considering this new spotlight and health concerns Goops' Goop's Senior Vice President of Science and Research Susan Beck responded, saying:

When used as recommended, goop's the Mother Load supplements are safe during pregnancy. The Mother Load contains a very moderate 450 mcg (micrograms) of vitamin A (preformed vitamin A as retinyl palmitate), which is less than the recommended daily intake of 600 mcg per day (per NHS). The Mother Load package contains a warning that pregnant women should not consume more than 10,000 IU vitamin A daily due to risk of birth defects. To provide you with more context -- All pregnant women need vitamin A.

Meanwhile, Gwyneth Paltrow hasn't publicly responded to the claims made against her company. The actress has admitted in the past that she doesn't always keep up with all the ins-and-outs of her lifestyle brand, and her attention is focused inward towards her personal life, as she just got re-married. In late September, the actress said "I do" to Brad Falchuk, the co-creator of Glee, American Horror Story, and Scream Queens. The Hamptons wedding was private, but it was reportedly still a celebrity-filled event.

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