Hilarious Skittles Super Bowl Commercial Offers A Town Of Armwrestlers

Every year, a lot of funny commercials jump the gun and release early in an attempt to go pre-viral. It’s easy to see why a lot of companies go that route, but it completely eliminates the chance of winning the Super Bowl live telecast. Fortunately, Skittles didn’t take the chance and gave the world a pretty hilarious TV spot…

The key to a great commercial is to hammer home one theme in addition to the marketing. Obviously, the goal here is to hard sell Skittles, but beyond that, there’s enough time to get across one very clear idea. In this case, it’s that everyone in this town continually settles arguments by arm wrestling. It’s very easy to understand, and consequently, it allows for tons of wonderful background characters…

Like this guy…

And this kid…

And this baby…

And this dog…

I suspect more people are going to talk about the Kim Kardashian spot, the Budweiser puppy commercial or the Brady Bunch throwback, but because of its surprise and its clever nature, I think Skittles pleasantly surprised a lot of people.

Mack Rawden
Editor In Chief

Mack Rawden is the Editor-In-Chief of CinemaBlend. He first started working at the publication as a writer back in 2007 and has held various jobs at the site in the time since including Managing Editor, Pop Culture Editor and Staff Writer. He now splits his time between working on CinemaBlend’s user experience, helping to plan the site’s editorial direction and writing passionate articles about niche entertainment topics he’s into. He graduated from Indiana University with a degree in English (go Hoosiers!) and has been interviewed and quoted in a variety of publications including Digiday. Enthusiastic about Clue, case-of-the-week mysteries, a great wrestling promo and cookies at Disney World. Less enthusiastic about the pricing structure of cable, loud noises and Tuesdays.