Divergent Drives A Stake In Twilight's First Day Advance Ticket Sales On Fandango
Maybe itís all an issue of age and location, but any time someone I know starts talking about Neil Bergerís upcoming young adult adventure Divergent, itís in reference to how goofy the trailers look and how sick they are of such YA tentpoles. But apparently people are having different kinds of conversations around the country, particularly when pre-ordering movie tickets, as Fandango reports Divergentís first day of ticket presales outpaced the first Twilight film, making it one of Fandangoís biggest first day sellers ever.
Just how big was the presale? Over half of the siteís preordained ticket count was bought up in just its first day, and assuming the film will open on over 3,000 theaters as most wide releases do, that means roughly 1,500 theaters sold out in mere hours. It was outselling the second place holder by a margin of five tickets to one. I wish there was a statistic on how many divorced alcoholic men in their 50s were among those purchasing tickets, because Iím betting itís zero.
If this kind of sell-out behavior continues over the next couple of weeks prior to the film's March 21st premiere, there is indeed a good chance the lofty predictions of a $65 million opening weekend will come true. Plus, it could become one of Fandangoís biggest presales in the companyís history. Regardless of my disinterest in Divergent, Iím perfectly happy with anything knocking Twilightís successes down a couple of notches.
For Fandangoís fan-submitted survey, Divergent was the fifth most anticipated film of 2014, and I think itíll surprise no one that The Hunger Games: Mockingjay, Part 1 sits in that number one slot. I donít think itís madness to believe that both of the Mockingjay films will destroy Fandangoís presale records. In fact, theyíll probably be giving advance tickets away with receipts in grocery stores.
Adapted from the novel by Veronica Roth, who publically applauded the adaptation, Divergent takes place in a futuristic Chicago where the population is split into five different factions based on each citizenís greatest virtue. The 16-year-old Tris Prior (Shailene Woodley) discovers she is Divergent, meaning she fits into more than one faction. For some reason, this is an insanely dangerous thing to be, and one of the factionís leaders, Jeanine Matthews (Kate Winslet), is set on hunting her and everyone like her down. Tris teams up with Four (Theo James) and Peter (Miles Teller) to figure out the mysteries behind being Divergent, and take Jeanine down.
If youíre interested in feeding into this prerelease frenzy, you can order your tickets here.
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