Skyfall Back On Top As Audiences Ignore Playing For Keeps
Nobody was really doubting that the new James Bond adventure Skyfall was a huge hit, but this weekend might be the final proof that it's a truly rare phenomenon: a movie that hits #1 again after being knocked out by other competition. Skyfall only had a single week in the top spot at the North American box office being knocked out by The Twilight Saga: Breaking Dawn Part 2, but clearly Bond has more staying power, as it's returned to the top spot this weekend
Friday estimates have Skyfall making $3.1 million on Friday, and according to Deadline it's on track for an $11 million weekend. That wouldn't be nearly enough to get #1 on your average weekend with a new release, but the only new wide release this weekend is Gerard Butler's Playing for Keeps, which is stumbling badly. It made $2.1 million on Friday and is on track for $6 million, good enough for sixth place. It was bested by a variety of holdovers, including second-place finisher Breaking Dawn, prestige fare Lincoln and Life of Pi, and the animated film Rise of the Guardians.
Lincoln, as we discussed earlier this week, is one of the year's biggest stealth successes, and Spielberg's most popular film in America since War of the Worlds that didn't have Indiana Jones in it. It's also poised to pick up a slew of critic's awards, so its path at the box office should remain clear. As for poor Playing for Keeps, this is likely the last we'll hear of it. Let us know in the comments if you're one of the few people who caught it and if it deserved that fate.
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