It seems Life Is Strange is being recognized for more than just its gripping narrative. In the game, Max Caulfield confronts a couple of different school bullies, both riddled with their flaws and weaknesses. Victoria Chase is the stereotypical popular girl while Nathan Prescott is driven by his anger towards his neglectful father. And now, Square Enix is stepping up to spread a very important message about bullying.
According to GameSpot, Square Enix is partnering with the organization, PACER, which is an organization that stands against the act of bullying. Square Enix will donate money towards the organization every time someone Tweets the hashtag, #EverydayHeroes. Voice actress, Ashly Burch (Chloe in Life Is Strange), helped in creating a short video to promote the campaign.
Dontnod Entertainment, developer of Life Is Strange, wants to promote people to come out of the shadows and talk about how they overcame their experiences with bullying to help promote a positive attitude towards battling the social issue. The point of the campaign is to have people talk about their experiences and name their everyday heroes. Some of the stories that have been submitted have been riveting.
It seems people have risen together to talk about not only their own personal story in naming their everyday heroes, but also how the game changed their life. Some even mentioned how the game, itself, was an everyday hero.
The last day to submit your bullying story with the hashtag, #EverydayHeroes, by the end of the day on January 19. Tweets are shared on the Life Is Strange website.
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