Blizzard just added a new World of Warcraft pet to the game called Brightpaw. In addition to providing players with companionship, this pet will also help raise money for charity.
Brightpaw can be purchased for $10 through the Battle.net Shop starting today. Blizzard will donate 100% of the "adoption fee" for this pet to the Make-A-Wish Foundation from now until December 31st.
This pet is a purple cat that crackles with arcane energy. As the trailer shows, Brightpaw seems to get bored easily and will often just run off to do her own thing:
Brightpaw is also usable in the game's Pokemon-like pet battles. She has a mixture of Beast and Magic attacks which should make her a very versatile addition to your collection. Here's her full list of abilities, with their max-level damage values:
Once you've purchased Brightpaw, she'll be instantly available for all current and future World of Warcraft characters on a given account. You'll find her waiting for you in the Pet Journal.
In the above trailer, you might've caught a glimpse of a matching mount. That giant purple cat is the Mystic Runesaber, released this May through the Battle.net Shop. I'd imagine the $25 mount will see a spike in sales now that there's a corresponding pet on the market. Charitable or not, Blizzard knows how to make a buck.
The Make-A-Wish Foundation, if you're not aware, is a charity that organizes special events for children with life-threatening conditions. They're the group behind that allowed a kid to become Batman for a day in San Francisco a couple years back. You can find out more about the organization at wish.org.