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Google Play Launches With Movie Rentals Available

As an Android user, I've known about Google Play for a while now. A few weeks ago it was introduced as a replacement for the Android Market and gave all users access to various games, apps, music. books and movies. Today, however, Google Play is no longer limited to certain phone users. Now anyone with a computer can play with it too.

If you've done a Google search today you might have noticed a new entry in the navigation bar: Play. Clicking the button will take you to the front of the marketplace where you can scope around and find cool stuff to read, watch and download. But why would I write about this here on Cinema Blend if it didn't involve movies in some way? Going to the movies tab will enter you into the Google digital rental store, where it looks like movies are available for anywhere between $1.99 and $9.99. The store seems to have all of the new releases on Blu-ray, including The Girl With The Dragon Tattoo, Battle Royale and The Muppets - both of which were released last week - as well as VOD entries like Dark Tide and Goon. Unlike Amazon, which features a similar service, it looks like only rentals are available with no option to purchase outright. Clicking on a title it says that rentals will last up to 30 days and after you start watching it you can watch it as many times as you want within 48 hours.

So what do you think of the new service? Do you think you'll end up using it or will you stick with Netflix, Amazon and other digital movie services?

Eric Eisenberg

NJ native who calls LA home; lives in a Dreamatorium. A decade-plus CinemaBlend veteran; endlessly enthusiastic about the career he’s dreamt of since seventh grade.