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The Lego Movie Reveals Title Logo, Cool New Contest

The Lego Movie Title

We're only about a quarter of the way done with 2013, but looking forward to next year, The Lego Movie should be on everybody's radar. In addition to being directed by Phil Lord and Chris Miller, the awesome filmmakers responsible for movies like 21 Jump Street and Cloudy With A Chance of Meatballs (not to mention the television series Clone High), the new movie has what sounds like an awesome plot matched with an impressive voice cast that includes Chris Pratt, Will Arnett, Will Ferrell, Liam Neeson, Nick Offerman, Alison Brie, Elizabeth Banks and Morgan Freeman. But what's even better? Now you're creative input could be a part of the film.

In addition to the awesome title treatment you see above, Warner Bros. has announced a new contest that will allow movie and Lego fans to create a 15-30 second video that, if selected, could be featured in the new film. The rules are a bit complicated, as there are some guidelines that need to be followed, so read on below for the official details:

The fan-produced clips will relate to an exciting scene in the film, in which the citizens of the LEGO universe rally to prevent an unspeakable disaster. They do this by quickly disassembling the elements of their environments, brick by brick, and rebuilding them into fantastic and fun hybrid vehicles and tools—the stranger and more innovative, the better, like rocket/dragons or butterfly/speedboats—to take part in an epic battle.Using only Lego bricks and non-licensed Lego minifigures, contestants will select a character and set their action sequence in one of their favorite Lego worlds, such as Lego City, Space, Pirates, Western, Vikings, Dino, Castle, and others. After building and recording their Lego designs, they will upload the video to YouTube, and bookmark it on the Building Challenge page, where it will be open for voting from the entire ReBrick membership. The 25 videos earning the most “Likes” will ultimately be reviewed for creativity, originality, theme and suitability for the film by a panel of judges, including Phil Lord and Christopher Miller, writers/directors of The Lego Movie.

All entries must also be filmed on a camera with at least 3.2 megapixels, and framed for a 2.40:1 aspect ratio.Only Lego elements and figures may be used with no customized parts, and content must be suitable for children.

In addition to having the clip featured in the movie, the grand prize winner will get an amazing prize pack that includes a trip for two to Warner Bros. Studios in Los Angeles for a VIP tour; a chance to do a Lego build with Miller and Lord,; "an exclusive Lego film camera designed and built by the official Lego model shop;" and signed souvenier items from the movie set. There will also be second and third place winners and bi-weekly smaller prizes that can be won during the challenge's six-week run.

In order to enter all applicants must be over 16 years old and a registered member of The contest will begin on March 25, 2013 at 9:00 A.M and run until May 6, 2013, at 8:59 A.M., EDT. The winners will be announced on May 2oth.

As for the actual film, The Lego Movie will be in theaters on February 7, 2014 and stars Chris Pratt as Emmet an ordinary minifig who is mistaken as a hero who can prevent the entire Lego world from disaster. Teaming up with a band of strangers, he goes on a mission to stop an evil tyrant.

Eric Eisenberg
Eric Eisenberg

NJ native who calls LA home; lives in a Dreamatorium. A decade-plus CinemaBlend veteran; endlessly enthusiastic about the career he’s dreamt of since seventh grade.