Here’s how you know a movie really didn’t do well: When the people involved in it start bragging about its projected DVD sales. That’s exactly what Kick-Ass creator Mark Millar did when Bleeding Cool caught him talking about the movie based on his comic book. Millar is convinced the movie will sell twice as much in DVDs as it did in movie tickets, which really makes no sense.
But here’s the good news for Kick-Ass fans: Millar says Kick-Ass 2 is happening. After it makes all that crazy DVD money he says, “So It should be okay. So the sequel’s greenlit, we can go ahead and do the follow up now, you know. The first made so much compared to what it cost it would be crazy not to.”
Even though relatively speaking Kick-Ass was a box office disappointment, it did turn a profit. It made less than $50 million domestically but it did end up making nearly $100 million worldwide and it only cost them $30 million to make. Even if you tack on another $30 million in marketing costs the movie still made money. Maybe that’s enough to get a sequel greenlit. Maybe Millar’s telling the truth. Or maybe not.
The thing is Kick-Ass director Matthew Vaughn doesn’t seem to have waited around to make a sequel. He’s already jumped on another project. Vaugh is off directing X-Men: First Class. Best case scenario it’ll be years before he’d have time to do Kick-Ass 2. Maybe they’ll get someone else. Maybe they’ll get Mark Millar, who has long lobbied to get a major directing gig in Hollywood. Or maybe this sequel will end up direct to DVD since, apparently, DVD’s the place it’s going to make most of its money anyway.
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