The superhero genre is firing on all cylinders, with notable projects from the MCU, the X-Men franchise, and the DCEU set for this year. Avengers: Infinity War is currently dominating the box office, but Deadpool 2 is right around the corner to offer up something wildly different. In fact, not only is Deadpool 2 different because of its hard R rating and smaller scale, Colossus actor Stefan Kapicic also thinks Deadpool 2 is a wildly different experience because of the film's off-kilter marketing. Kapicic opened up in a recent interview and explained:
I'm a huge fan of Infinity War and I can't wait to see it. Then again, all the trailers are showing me something that I kind of expect. I get what I expect. But, in Deadpool, you always get so many more things with the trailer. There are new things in every trailer and everything that Ryan is doing [on social media]. That's why people are so excited about everything Deadpool does.
It's hard to argue against that. The marketing team behind Deadpool 2 has definitely earned its paycheck, with trailers and marketing materials that have done far more than just sell a movie. While the trailers for Avengers: Infinity War largely telegraphed the major beats of the story (even if they were altered somewhat, with beats in the trailers not showing up in the movie), the marketing for Deadpool 2 has gone above and beyond to give fans a ton of extra content related to the movie. From posters meant to mimic works of art, to a freaking behind-the-scenes video featuring Celine Dion, and much, much more, Ryan Reynolds and co. really went all-out to make everything related to Deadpool 2 unexpected, and if what Stefan Kapicic is saying holds up, the movie should be the same.
Beyond that, audiences have also enjoyed watching Ryan Reynolds simply do his Ryan Reynolds smartass shtick in the lead-up to the film's release. Between his TV appearances and his personal social media efforts, he has made a huge push to raise awareness about Deadpool 2 without showing much actual footage from the movie. Moreover, he has even had some playful fun at the expense of Avengers: Infinity War, even going so far as to mock the Russos' "Thanos demands your silence" gag with a social post of his own. Check out an example, below.
Of course, it is absolutely worth mentioning that Stefan Kapicic was admittedly speaking in assumptions. As he noted in his remarks to Comicbook.com, he hasn't actually seen Avengers: Infinity War, yet. That said, a simple, side-by-side comparison of the marketing campaigns for these films will quickly tell you that Deadpool 2 is very much a different beast from the massive Marvel Cinematic Universe blockbuster.