We’ve got the goop, er scoop, on Gwyneth Paltrow. The actress known most recently for her work in the beautysphere has been pulling double duty between that gig and acting jobs in recent years. There was apparently some expectation that after Avengers: Endgame Paltrow might be calling it quits. However, now the actress has spoken out about some previous Internet chatter saying Goop had taken over her work time. Per Paltrow:
I’ve never said that I am quitting acting. What I say is Goop is my full-time passion, and being the founder and CEO of Goop is what I do all day every day, and occasionally when something is the right thing and it works out around my children and my Goop life, I'm able to participate. I think I'm just not focused on full-time acting right now.
While Gwyneth Paltrow told Today’s Savannah Guthrie that Goop kind of is her life these days, she doesn’t want to officially retire from acting or anything. In fact, she filmed a web series The Politician for 2019 and, although Endgame was filmed some time ago, she also has that coming up. It’s definitely true that Paltrow spoke out about retiring from the MCU after Endgame, at the time saying she was “a bit old to be in a suit.” She later recanted and said she would come back for Robert Downey Jr. if she were needed.
Still, it’s definitely true that Gwyneth Paltrow has slowed down in the acting business in recent years.
However, leaving the MCU and slowing down aren’t the same as passing on every single project that comes her way. Gwyneth Paltrow’s focus may be on Goop, which is expanding into Netflix content and more, but she also said she’s still very much in the acting game when the right project comes along.
During her time on Today, Paltrow also reflected on what Goop has become, revealing it was always her dream to get into business and eventually build a lifestyle brand that she could be proud of, but getting there was the challenge.
I think I had a secret dream that it would become what it’s become, but when it started 10 years ago, I had absolutely no idea. I just had a vision but I had no idea how to get there.
Goop was launched by Gwyneth Paltrow in 2008, at a time when she was still taking a lot of acting gigs -- that year, in fact, Iron Man, Two Lovers and a short called Pashmy Dream were released. As Goop has picked up, her career has slowed but not halted. In 2017, Paltrow's only filming happened for Spider-Man: Homecoming. Last year, Avengers: Infinity War was her only onscreen gig. Neither of those roles were large movie roles, but the actress has appeared in at least one project every year going back to 2010. Meanwhile, her major lifestyle brand is now worth $250 million and consumes a large chunk of the actress' time.
This is a very different deal than a lot of other actors who have gotten out of the game at various points. Robert Redford recently retired and almost immediately regretted the comment. Michelle Pfeiffer also talked about how raising kids sort of led to her not acting for a period of years before she was able to push back into the game. Then, there's Cameron Diaz, who dealt with some press recently over whether or not she is retired, since she hasn't acted after appearing in Annie back in 2014.
So, what the future holds for Gwyneth Paltrow in the acting world is unclear as her tenure at Marvel (seemingly) wraps up. What is very clear, however, is that she'll have plenty of work to do at Goop in the meantime.