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Perfume ads are often filled with scantily clad women. Now and again, they’re even filled with naked women cleverly covering their unmentionables, but as far as I know, the new ad for Lady Gaga’s perfume, Fame, is the first in existence that utilizes tiny men as the cover-up for the unclothed woman.

Of course, the lady, term used loosely, in question is Gaga herself, and the little guys crawling around her boobs and crotch are scantily-clad, ripped, gladiator-looking figures, or more specifically, little monsters. It’s horrifying and bizarrely interesting. You can go ahead and take a look at its barely safe for work-ness below…

Is there anyone in the world better right now at generating a headline than Lady Gaga? She doesn’t play anything safe. I’m sure if someone filmed her eating, she’d have a trained bird chewing the morsels up and spitting them in her mouth. Her entire life is one giant ball of weirdness, but it’s hard to complain consider a) people like it and b) she makes a ton of money doing it.

The pop star let her fans in on the surprise via her twitter, and the campaign has been generating news stories like this ever since. Whether or not the publicity will translate into sales is another question entirely. Given her history, I’m pretty confident it will.

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