Netflix is one of the fastest growing successes that the entertainment industry has ever seen, and it's showing no signs of slowing down in the future. As one would assume, the streaming giant didn't get that popular through stupidity and lazy marketing, but one user seems to think he has found a way around the somewhat controversial recent price hike, and it involves slapping Netflix with a breach of contract lawsuit that could potentially lead to a class action suit with millions and millions of subscribers serving as plaintiffs.
Here's how that crazy plan got conceived. Customer George Keritsis claims that when he first got signed up for Netflix, it was because he saw an ad promoting the $7.99 monthly fee along with a guarantee that subscribers would retain that price for the entire time he held the account. Keritsis says he also called Netflix's headquarters and that the representative assured him the $7.99 charge would be grandfathered through whatever price hikes would come later. As you might imagine, his rates indeed went up after that, but he didn't raise a fuss until he got the recent letter alerting him that the new $9.99 charge would be put into effect.
When Keritsis called about it, this Netflix rep told him the grandfathered-in note was there, but when the issue was raised that the new fee did not comply with the lifetime guarantee he'd originally signed up with, Keritsis was allegedly told that everyone's rates were going up, not just his. Which didn't really address his problem, which is why his next step was to get litigious with it.
According to Keritsis' breach of contract suit, an attempt is being made to get class certification on everyone who entered into a similar deal with Netflix promising an unchanging subscription cost, and according to THR, it's estimated that over 22 million people could be affected if the case moves forward. That's a hell of a lot of people for Netflix to be indebted to, especially as the company is dumping money on every kind of project imaginable. And if there was some kind of settlement to be made, I'd bet that more rising costs would be coming in the future.
At this point, I'm extremely happy with just about everything that Netflix has delivered on the original scripted programming front or on the sexual front (NSFW), so I didn't have that big of a problem paying a couple more bucks to keep the subscription alive. (I mean really, I'd pay double just to get Luke Cage released quicker.) But if it's true that I got duped by the streaming giant, along with millions of others, I'd be a little more interested to see how this all gets worked out.
Many subscribers were given a grandfather clause when Netflix raised its prices a couple of years ago, and it was only newer customers that had to cough up more money. But that deadline has passed, and now we're (presumably) all paying the latest standard fee. Is it possible that we'll all have some kind of a windfall coming soon? Probably not, but maybe we'll get a couple of months free, because a guy can dream.
UPDATE: If the squabble over pricing wasn't enough, word just came down that the United States Federal Government has decided to alter its position on sharing passwords, which is pretty much a disaster for a large portion of Netflix users. Flip over to the next page for a full explanation.