Game Show Models Might Be Getting Their Own TV Show

When it comes to primetime television, it sometimes begins to feel like our only options for entertainment are medical, legal, procedural, or sitcom. Cable network Showtime, however, is currently developing a project unlike any other on TV. 36-24-36 will be a half-hour show following the story of the first black TV model featured on a game show. Set in 1990 and also featuring other models with their own uphill battles in the biz, the series would tackle everything ranging from the glamorous life of a celebrity to the racism, sexual harassment, misogyny, and physical demands of a model’s lifestyle. Believe it or not, 36-24-36 will actually be a comedy.

36-24-36 will be executive produced by Delia Ephron and Debra Martin Chase. A writer, author, playwright, and producer, Ephron earned quite a name for herself for her involvement with big screen romantic comedy successes, with credits like Sleepless In Seattle and You’ve Got Mail to her name. Chase is a producer who has twice been nominated for an Emmy award, has credit for 2012 film Sparkle, and started her own company with Martin Chase productions. The two women share a credit on The Sisterhood of the Traveling Pants.

Delia Ephron and Debra Martin Chase will be bringing more than their own writing and production experiences to 36-24-36. Deadline reports that Kathleen Bradley has been brought in to work as a consultant on the project. Bradley is ideally suited to give a unique perspective on the world of 36-24-36. She was the first full-time African American model to be featured on Bob Barker’s hit game show The Price Is Right. Her testimony in a lawsuit against the longtime host resulted in the loss of her job, but her tenure on the show spanned from 1990 until her termination as a model in 2000. Bradley’s inside knowledge of the game show biz in the '90s, as well as her own experiences as a groundbreaker, should make her input invaluable to 36-24-36.

Now, for anybody who has ever gotten the words to “Baby Got Back” stuck in your head, the meaning behind the title of the project is pretty clear. 36-24-36 refers to the “ideal” physical measurements for the female body. We can probably safely assume that most of the men of 36-24-36 will not be quite as open-minded as Sir Mix-a-Lot.

In fact, aside from the title, very little about what will hit the airwaves with 36-24-36 has been confirmed at this point. As the potential show is still in the development stages and has yet to be ordered to series, we’re probably still a ways off from any casting or scheduling news. Nevertheless, the premise of 36-24-36 promises a unique show in a niche all on its own as it presents the very serious difficulties of modeling in the '90s in a comedic setting. Delia Ephron, Debra Martin Chase, and Kathleen Bradley are already a formidable trifecta to get the project off of the ground, and Showtime may just have hit on a big success for the future of the network.

Laura Hurley
Senior Content Producer

Laura turned a lifelong love of television into a valid reason to write and think about TV on a daily basis. She's not a doctor, lawyer, or detective, but watches a lot of them in primetime. Resident of One Chicago, the galaxy far, far away, and Northeast Ohio. Will not time travel, but will sneak references to The X-Files into daily conversation.