New Star Wars-Themed Volkswagen Commercial Already Wins The Super Bowl

James Earl Jones as Darth Vader in Star Wars: Episode IV - A New Hope
(Image credit: Disney / Lucasfilm)

I don't know if you know this (from what I can tell it's a pretty well kept secret), but Super Bowl Sunday has some of the best commercials you'll see all year. As each big game comes to pass, companies across the country spend millions upon millions to try and come up with something creative and memorable that will stick with audiences on the biggest television event of the year. Just yesterday we posted the first movie-themed commercial we've seen with Transformer's Bumblebee knocking the crap out of a mascot at a car dealership, but what I have to bring you today makes that one look like a turd.

Volkswagen has uploaded one of their 2011 Super Bowl commercials to their YouTube channel and it's hard to put into words just how awesome it is. For the sake of not spoiling it, I won't even tell you what it's about and just encourage you to watch the proceedings below. Trust me, it will make your day. May the force be with you.

Eric Eisenberg
Assistant Managing Editor

Eric Eisenberg is the Assistant Managing Editor at CinemaBlend. After graduating Boston University and earning a bachelor’s degree in journalism, he took a part-time job as a staff writer for CinemaBlend, and after six months was offered the opportunity to move to Los Angeles and take on a newly created West Coast Editor position. Over a decade later, he's continuing to advance his interests and expertise. In addition to conducting filmmaker interviews and contributing to the news and feature content of the site, Eric also oversees the Movie Reviews section, writes the the weekend box office report (published Sundays), and is the site's resident Stephen King expert. He has two King-related columns.