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Darksiders III is set to launch next week and, to help prepare gamers for Fury's onslaught, the folks at THQ Nordic have created an ASMR series featuring the apocalyptic horseman, candles and chains. And no, I'm not kidding. It's..weird.
We've seen a lot of unique promotional videos over the years, but the above definitely belongs somewhere near the top of the list in the "Say what?" category. Using ASMR to promote Darksiders III isn't quite as random as it may first seem, as the video description explains the team at THQ Nordic wanted to give folks a way to "de-stress this holiday season." It's also kind of funny since, you know, it's Fury doing the ASMR and she's anything but "chill."
For this video, THQ partnered with body paint artist Ruby True. She's decked out like Fury from Darksiders III and even her face is painted so that it looks like the game character. If nothing else, you've got to appreciate the fact that, to get the eyes right, she has to keep them closed. That means she's doing all of this ASMR business while not being able to see what she's doing. Also, she's wearing costume gauntlets that have got to be making it tricky to feel exactly what's going on.
It's kind of spooky, if I'm being honest, but the ASMR stuff seems to be on point. If you close your eyes and pop on some headphones, maybe you'll find the subtle sounds of flames gliding past and a wood wick candle soothing.
The team has five of these videos planned and, so far, only two have been posted. You can find the second video on YouTube, featuring Fury with a bunch of chains and what appears to be a leather replica of the whip she uses in the game. Again, if you haven't dabbled in ASMR yet, it's understandable that all of that would sound a bit strange. But everything here is super subtle, with the chains gently clinking as the bend of leather blends into the background. I'm getting sleepy just thinking about it.
While THQ Nordic is the publisher, Darksiders III is being developed by Gunfire Games. The series has been dormant for quite some time, with studio closures and license deals finally leading to this continuation. Darksiders is low key one of my favorite series of all time, so here's hoping that Fury's adventure is just as much fun as War and Death before her.
Fury's quest takes place alongside those of her brothers, with the adventure set on earth following an unplanned start to the end of days. Her specific mission is to take out the Seven Deadly Sins, which are big monsters that embody their namesakes.