When do you know a movie is happening? When a release date is announced? Or when the studio starts marketing it to Target audiences? Sony's got two years to get the audience acclimated to the idea of a Sinister Six movie, and their first approach is bundling a promotional item with The Amazing Spider-Man 2 on DVD specifically to Target customers teasing the coming of Spidey's feared enemies. On August 19th, fans will be able to receive a special disc with their purchase called Something Sinister This Way Comes, spotlighting the bad guys of Spidey's world.
Interestingly, the promotional clip online showcases villain footage from the earlier films – there's Willem Dafoe's Green Goblin, Alfred Molina's Doctor Octopus, and Thomas Haden Church's Sandman and Topher Grace's Venom from Spider-Man 3. There are also peeks of the baddies we've already seen from the newer films, including Rhys Ifans' Lizard, Dane DeHaan's Green Goblin, Jamie Foxx's Electro and Paul Giamatti's Rhino. If you're doing the math at home, you just counted eight baddies, which means this is not the Sinister Six lineup (particularly not with a Venom solo movie also on the horizon). It is interesting that you'd see those earlier baddies there from Sam Raimi's films, particularly considering there are sketches of Doctor Octopus and the Vulture in the room that Marc Webb discusses here briefly, known as "Special Projects."
The hope for the Venn Diagram crossover of Spider-Man fans and Target shoppers is that Sony is going to provide some real meat with this feature, and not just vague promises of what's to come. A full six-man roster would be nice, since fans have spent months hypothesizing as to whether characters like Kraven are on the roster or not. This is not about fan impatience as much as it's about a studio following-up on their obnoxiously meticulous trail of bread crumbs that they've left behind promising bigger things for this world.
Plot information, and maybe a Drew Goddard interview, would be a nice get for this feature as well. Sony's been a lot like a harried kid trying to do their homework at the last minute in regards to Spider-Man: making big promises, but leaving half-baked revelations for the very last minute that ultimately make no sense. Why end The Amazing Spider-Man 2 with DVD-extra-quality animatics for various Spider-Man villains when you don't even know if they'll return for the Sinister Six roster? Why cast Paul Giamatti to tease the promise of the Rhino, but give him like three forgettable lines in a forgettable movie? There's nothing wrong with planning an extended universe, but maybe get your shit together before making any big promises, Sony. The Sinister Six theoretically hits theaters on November 11th, 2016.
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