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Although superhero movies are everywhere, certain franchises rise above the crowd. Ryan Reynolds' antihero Deadpool was certainly a dark horse for a comic book blockbuster, although it ended up making massive amounts of money, despite an R-Rating and smaller budget. One aspect of Deadpool that is unlike any other comic book movie is its marketing, with the Merc with a Mouth appearing in tons of promotional videos and shorts ahead of each movies' release. Deadpool 2 has been delivering the same way, although no one expected for Celine Dion to release a music video with the character. Ryan Reynolds recently opened up about this process, and how he ultimately managed to get the pop icon involved,
Of course, the studio piles up a whole bunch of sort of millennial, friendly type singers that are all incredibly talented, but we just thought, 'Let's go right to the legend. Let's see if we can get her.' So we got a way in through her manager. I sent her a long letter describing what Deadpool is and what we're hoping to do, and somehow she got... two hours later or something, she said yes. And then we said, 'How about a video?' and she said yes to that, too!
Sometimes all you have to do is ask, and you shall receive. Ryan Reynolds and the team ultimately convinced Celine Dion (via her manager) to get involved in Deadpool 2's latest viral video, and it looks like it's paid off for everyone involved.
Ryan Reynolds' comments to the Build Series further reveal just how involved he is in every aspect of the Deadpool franchise. He's credited as the star, a producer, and writer, which is already a handful. Add on brainstorming marketing plans, and the guy basically lives as Wade Wilson. While Reynolds could have easily stepped aside and let the studio bring in a younger pop star, he had a more classic idea. It all resulted in a hilariously bizarre music video, including Celine and a high heeled, dancing Deadpool.
Celine Dion's inclusion in the music video shows what a good sport the 50 year old living legend is. Audiences were able to see her silly side through recent appearances on Jimmy Fallon's musical wheel of impressions, and the "My Heart Will Go On" singer doesn't seem to take herself too seriously.
With Deadpool 2 mere hours away from debuting in theaters, it should be interesting to see what type of ridiculous references and cameos ultimately make it into the highly anticipated sequel. Early reception for the movie has been universally high, and it seems that the franchise really opens itself up to new characters and settings. But let's be honest: aren't we all here for the comedy?
Deadpool 2 will arrive in theaters on May 16th. In the meantime, check out our 2018 release list to plan your next trip to the movies.