The moviegoing experience has changed over the last year or so with the creation of theatrical subscription services, just like Netflix and its ilk have done for watching movies and TV shows at home. Gone are the days when the only way you could see a movie on the big screen is by buying a ticket at the box office or online. Now by paying a certain amount each month through one of these services, you can see a select amount of movies per month, and sometimes some extra goodies are attached. Cinemark recently got in on the action with the Cinemark Movie Club, and the theater chain has announced that its program has hit 350,000 subscribers.
Of those 350,000 subscribers, 45% were new to the company's existing loyalty program. Cinemark Movie Club members now account for 6% of Cinemark's box office revenues, and there's a 75% redemption rate with Movie Club credits. So Cinemark Movie Club is certainly keeping a good momentum going, and since its theaters are all over the country, that number is only going to keep growing over the coming months.
As mentioned earlier, there are various options out there for folks looking to take advantage of a movie subscription service. Should you decide to subscribe to Cinemark Movie Club, you'd pay $8.99 a month for one 2D movie ticket at any showtime during the month, but that's not all. Active members never have to worry about their unused tickets expiring, as they'll always roll over. Other perks include additional tickets and companion tickets being available all month long at the $8.99 pricing, a 20% discount on concessions every visit, not having to pay online fees ahead of time to buy tickets or reserve seats, and upgrades being available for XD, 3D and IMAX showings. And if you decide that Cinemark Movie Club isn't the service for you, members can cancel at any time with six months to utilize unused movie credits.
The summer movie season is winding down with offerings like Christopher Robin, The Meg and Mile 22, but movies never stop flowing into theaters. The fall will see the release of movies like The Predator, Venom, Bad Times at the El Royale and Halloween, and 2018's final months will bring heavy hitters like Fantastic Beasts: The Crimes of Grindelwald, Ralph Breaks the Internet, Aquaman, Spider-Man: Into the Spider-Verse and Bumblebee. To put it simply, this year still has a wide variety of content on the way, so if you find yourself frequently seeing cinematic tales at a Cinemark theater, know that the Cinemark Movie Club is available and on the rise.
Stay tuned to CinemaBlend for all the biggest updates from the world of movies. If you interested in what's heading to theaters (opens in new tab) for the rest of the year, browse through our 2018 release schedule.
Connoisseur of Marvel, DC, Star Wars, John Wick, MonsterVerse and Doctor Who lore. He's aware he looks like Harry Potter and Clark Kent.
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