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Moviegoers are used to seeing Seth Rogen ripping a bong or smoking a joint or two on the big screen. But now, the pot-loving actor and producer might be getting high on his own supply. And he'll let you in on the fun too — for the right price, of course.

It was revealed this week that Seth Rogen and Evan Goldberg -- his regular co-writer, co-director and producing partner -- have launched their own cannabis company called Houseplant. The goal is not only to sell recreational drugs to the masses, but to teach them about proper smoking as well. As it was reported by Entertainment Weekly, the newly-announced business enterprise only has one weed product currently available on its website: a sativa strain. But the venture is expected to expand and grow in the weeks and months to come. And of course, that won't be the only thing that's going to grow. Expect more selections to come in the future.

Unfortunately, for those buyers looking to get the product early, Houseplant is currently only selling in British Columbia. Like a seed, this business opportunity is going to grow slowly-but-steadily, particularly as Houseplant expands with legal retailers. But beyond its desires to sell some dank goodness, Seth Rogen and Evan Goldberg's company wants to educate users "beyond safe and responsible use of cannabis product," according to a mission statement found on their new website.

Here's a quote from a retro instructional video found on the Houseplant website:

We have a moral obligation to build an industry that commits to changing the injustices that continue to exist. We are committed to working closely with other industry leaders, legal teams, politicians, and non-profits to help those negatively impacted or convicted by minor, non-harmful cannabis acts.

So it should be noted that Houseplant is interested in more than just selling weed. Rather, Seth Rogen and Evan Goldberg want to get political with their ambitions and destroy the biases and negative connotations that have come with drug use in the public image. Additionally, they want to work with politicians and other political figures to help free criminals who have been locked up for minor drug offenses.

That is certainly a big, ambitious undertaking. And it sounds like Seth Rogen and Evan Goldberg are optimistic in their newest business venture. As noted above, Houseplant is still in the early days of its journey, and the details are limited beyond what is currently available on its sparse website. But one should expect to hear more about this new cannabis company in the months to come. If there's more to report, we'll keep you posted on what in store for Seth Rogen's brand new joint.

Meanwhile, Seth Rogen continues to keep himself busy with a variety of projects, both in front of and behind the camera. He will next be seen in the romantic comedy Long Shot, which also stars Charlize Theron and hits theaters on May 3rd. He also provides his voice to the role of Pumbaa in Disney's live-action remake of The Lion King, and he'll play a dual role in an upcoming, untitled pickle comedy, which should come out at some point later this year. Seth Rogen certainly has a lot going on.

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