New Wear A Mask Campaign Now Includes A Song And TikTok Dance

We might all be dreaming of a return to normalcy after more than a year of restrictions, but that doesn’t mean we’re across the finish line yet. With many millions still waiting to be vaccinated and new variants of Covid popping up around the world, it’s important we continue to make wise choices over the next few months. That starts with wearing a mask, which does still matter and is the subject of a new public awareness campaign from Americares that even has a song to help explain the message.

Fittingly titled “Wear A Mask”, the hip hop track implores listeners to wear a mask, keep socially distant and make other wise choices. There’s even some choreography to go with it that was designed by TikTok star Dezi Saenz. You can check out her video below…

@dezzisaenz

The track in question was written and produced by the 87s and packaged by Neil Jacobson from Hallwood Media. It’s a lot more catchy than you’d guess, and the messaging is very timely given the middle ground we seem to find ourselves in from the massive Covid issues we dealt with before and the hopeful future at least mostly free of the coronavirus.

The entertainment industry has faced unprecedented disruptions. Movie theaters are only now starting to reopen. There were long periods in which almost no new content was being shot at all. Broadway closed down, and virtually all live performances stopped. As such, it’s not surprising at all that many in the entertainment space have served as public health ambassadors trying to get fans to take things seriously.

Hopefully Americares’ “Wear A Mask” campaign (more information here) will help people make wise choices over the next few months, and hopefully a year from now, we’ll all be looking back at public health initiatives like this as nothing more than reminders of this weird period we're currently living through.