Last week, Cheerios made headlines for the backlash the General Mills cereal received over an ad they ran that featured an interracial family. Negative comments posted on the commercial's YouTube page caused Cheerios to shut the comments down, but the controversy offered a bit more attention to the ad, and many people stepped up to support the commercial. One of the stars of the ad - actor Charles Malik Whitfield - has responded to the controversy, expressing pride in being a part of the ad and applauding those who supported it.
Suffice to say, the actor stands by the ad, regardless of the backlash. As well, he should. It's an adorable commercial that manages to emphasize the heart in a both literal and figurative sense. I don't know that General Mills set out to make a point with their casting choices, but it's certainly caused a stir. People complained, and when that brought attention to the commercial, other people spoke up in appreciation of the commercial.
The ad features a little girl asking her mother if Cheerios are good for the heart. When her mother confirms that the General Mills cereal is indeed hearth-healthy, the little girl grabs the box and runs off. Cut to Dad, asleep on the couch, waking up to find his daughter has dumped the box of Cheerios over his heart. It's an adorable ad that has nothing to do with race - apart from the fact that Mom is white, Dad is African American and the daughter is biracial. But apparently, it rubbed some people the wrong way, shining the light on the racial intolerance that's still all too common, particularly on the internet. The comments section of our own article is further reflection of the mixed reaction to the ad.
Kelly joined CinemaBlend as a freelance TV news writer in 2006 and went on to serve as the site’s TV Editor before moving over to other roles on the site. At present, she’s an Assistant Managing Editor who spends much of her time brainstorming and editing feature content on the site.
Cate Blanchett Talks Tar, The Oscar Winner Who Inspires Her, And People Googling Lydia Tar When They Leave The Movie
How The Walking Dead's Original TV Ending Was Reportedly Changed Due To Rick And Michonne
Lucasfilm's Kathleen Kennedy Gives A Reason Why Indiana Jones And The Kingdom Of The Crystal Skull Wasn't As Beloved
Your Daily Blend of Entertainment News
Thank you for signing up to CinemaBlend. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.