A new piece of promotional art for the upcoming Avengers: Doomsday is making the rounds online, and it’s already doing what promos from a new Marvel movie tend to do best: sending fans into full-on theory mode. Many fans, including yours truly, believe the promo art could reveal the villain's backstory. Let's break it down.
What the New Promo Art Is Showing
The image, shared by Nerd Talks on X, offers a striking look at Doctor Doom that’s anything but clean or triumphant. Instead of a heroic pose, it’s an extreme close-up of the baddie's iconic mask as the top portion cracks and tears, disintegrating and floating away. It’s an unsettling, deliberate visual.
At first glance, the artwork looks like a high-end comic variant cover. Doom’s green cloak frames the metal mask, while jagged cracks and distortions cut across the image, giving it a sense of collapse rather than control. With the Marvel Cinematic Universe increasingly leaning into multiversal saga storytelling and with concepts like incursions firmly established through projects like Loki, many fans believe this imagery is intentional. The prevailing theory is that the damage hints at Doom not just as a conqueror, but as a survivor, possibly shaped or scarred by a universe-ending incursion himself.
What The Incursion Theory Is Actually About
One of the more compelling theories floating around right now isn’t really about Doctor Doom’s costume so much as what appears to be happening to him in the image. The way his mask looks like it’s being torn apart, layers splitting, distorting, and pulling away from one another, could point to an incursion event. In isolation, that could just be dramatic, comic-book flair. But in a Marvel Cinematic Universe that has spent years establishing the visual language of incursions, it’s hard not to see something more intentional at play.
The effect closely mirrors how the MCU has depicted multiversal collapse before: realities folding into each other, matter breaking down under impossible pressure. We’ve seen it in Loki, heard it explained in Doctor Strange in the Multiverse of Madness, and know Avengers: Doomsday is operating squarely in that same space. That’s why some fans and outlets are reading this as a subtle hint that Doom may not just be the architect of destruction, but one of its earliest victims.
Could the popular villain be someone shaped by an incursion rather than merely exploiting it? None of this is confirmed, and Marvel is famously evasive with its promo art, but the theory sticks because it aligns so cleanly with the franchise’s established rules. Foreshadowing or expertly crafted misdirection is yet to be seen. Still, the image succeeds in reframing Doom as more than just the next big bad — it suggests a villain forged by the same multiversal catastrophe threatening everyone else.
Of course, it’s also entirely possible this is just bold, evocative promo art meant to sell Doom’s menace rather than reveal anything concrete. Either way, the image has already accomplished its goal. It’s sparked debate, reignited the Doctor Doom discourse, and reminded everyone that Avengers: Doomsday is very much on the horizon and will soon be on the 2026 movie schedule.
Whether the artwork hints at the villain's origin or simply sets the tone for his arrival remains to be seen. For now, all we can do is speculate, rewatch the Marvel movies in order with our Disney+ subscriptions, and wait for the answers to arrive when Avengers: Doomsday hits theaters on December 18, 2026.
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