It's been one year since Chip and Joanna Gaines' Fixer Upper officially left television, and rumors of their return started spreading all over the internet soon after. The Gaines assured audiences that they were intent on taking a break, but now that break may soon be ending so that they can head back to cable television in a big way. The duo have teamed with Discovery, and will have a joint leadership role in their own cable television network takeover set to happen next year.
For their partnership with Discovery, the Gaines are going to bring a new-ish network to television in 2020. This network will actually replace Discovery's DIY Network and, according to USA Today, will likely be branded with some variation of the couple's Magnolia brand. The new venture will also utilize a streaming app.
But what everybody wants to really know is, are the Gaines going to have a new show on their own network? That answer is yes, Chip and Joanna Gaines will have another standalone TV show for fans to get hooked on. This all coincides with news that was hinted at months ago, when the couple first signed on with Discovery.
While they'll be the stars and faces of the network, the Gaines will also hold a minority stake in the channel while serving as its chief creative officers. This means they'll oversee the original programming of the channel, and curate it in a way that reflects their brand. HGTV President Allison Paige will be stepping away from that network to help the Gaines launch their vision, and she promises it will be a channel that focuses on more than just home innovation.
The network also plans to focus on subjects such as family, community, food, and gardening, which really broadens the scope of what's traditionally on DIY. It also sounds on brand with the Gaines, who have expanded their merchandising reach via the Magnolia brand. With their involvement in home goods, food, books, paint, EPA violations, and now television, it's getting increasingly hard to find something these two don't have a hand in!
Discovery wasn't the first network to approach the Gaines about coming back to television, either. Other networks tried to lure them, but it was CEO David Zaslav that won them over. Zaslav has a history of such deals in the past, and famously was the one behind giving Oprah Winfrey her own television network, OWN. With this new television deal, it's possible the Gaines could learn from some of Oprah's early mistakes, and make this network a huge success.
As mentioned, Chip and Joanna Gaines' rebranded version of the DIY network will launch sometime in 2020 with a whole new look, some fresh content, and an original show starring the family. For some Chip and Joanna wholesome and shiplap-packed goodness in the interim, check out old all five seasons of the home renovation show that started it all, Fixer Upper, on Hulu.
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Mick Joest is a Content Producer for CinemaBlend with his hand in an eclectic mix of television goodness. Star Trek is his main jam, but he also regularly reports on happenings in the world of Star Trek, WWE, Doctor Who, 90 Day Fiancé, Quantum Leap, and Big Brother. He graduated from the University of Southern Indiana with a degree in Journalism and a minor in Radio and Television. He's great at hosting panels and appearing on podcasts if given the chance as well.