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Fans can get pretty riled up over a trailer for a superhero movie, but no trailer has been as hotly demanded as the first footage of Avengers: Infinity War. Ever since the very first footage premiered at D23 earlier this summer (or arguably even before then) people have been begging Marvel to just post it online. For whatever reason, Marvel and Disney have held back on releasing it, and the film's directors T Russo Brothers have a little something to say about the near constant demand.
You'd likely be hard-pressed to find a comment thread on the Russo Brothers social media pages without seeing anyone write "RELEASE THE TRAILER!", as if they are actually holding it captive. Truth is, directors have very little to do with when a trailer is released, and they tend to get pretty annoyed after awhile with getting so many messages solely about that subject. Joe and Anthony Russo posted a video to their Instagram page effectively telling fans that they basically just have to be patient. The video is an old wine commercial starring filmmaking legend Orson Welles, in which he tells people that you can't rush the making of good wine/superhero blockbuster.
"Somethings can't be rushed," says Orson Welles, the mind behind Citizen Kane, "Paul Masson wines taste so good because they are made with such care." What Paul Masson said nearly a century ago is still true today for the process of producing mega blockbusters.
So, yeah, just pump the brakes a little and wait for that Infinity War trailer. At the very least, leave the Russos alone so that they can focus on Avengers 4! Asides from the various marketing factors, the answer as to why the trailer is being held back could be as simple as it's not ready yet. The amazing footage that premiered at D23 was unfinished and made exclusively for a crowd environment in which people would cheer if Kevin Feige threw wet balled up t-shirts at them. To be shared with the masses, it might just need more time to finish its many visual effects. It's also possible that the trailer was held until after the release of Thor: Ragnarok, as to avoid spoilers for that movie.
We can't blame anyone for being excited for Avengers: Infinity War though. It is quite literally the biggest superhero movie ever made, starring just about every major character in the MCU -- and even some of the minor ones. The film will follow the Avengers as they team up with the Guardians of Galaxy to stop Thanos and his Black Order from stealing the Infinity Stones.
We don't know when the first trailer is landing, but we do know when you can see the actual film: May 4, 2018. To learn more about the movie, here's everything we know so far.