Movie trailers tend to fit the particular tone and style of the main attraction. Superhero movies often have blockbuster trailers ahead of them, and raunchy comedies will often show trailers for raunchy comedies. It's a smart business decision because it helps attract a specific audience to a particular movie, but one theater in Australia recently made a huge mistake by showing the trailer for A24's R-rated horror flick, Hereditary, ahead of a screening Peter Rabbit.
According to a report from The Sydney Morning Herald, families at an Event Cinemas theater in Perth, Australia were treated to a less-than-pleasant experience during the previews for a screening of Peter Rabbit. As the previews screened ahead of the movie, the theater in question accidentally showed a trailer for Hereditary, a movie that has become one of the horror genre's most highly-anticipated films of the coming year. As you could probably expect from a situation such as this, things quickly went south as children started to scream and cry, while the parents desperately tried to get the projectionist to turn off the trailer.
Of course, the staff of the movie theater did eventually step in and do something about the trailer. Customers in attendance reported that the staff was apologetic about the incident, and free movie passes were given out as a means of compensation for the error. Moreover, Event Cinemas has also stated that it's in the process of conducting an investigation of the incident in order to make sure that similar mistakes do not occur in future screenings of kids' movies.
By the way, if you are currently doubting that the Hereditary trailer could give nightmares to a child, then check it out, below.
Terrifying, right? Hereditary has quickly become one of the most notorious upcoming horror releases of 2018, with many drawing comparisons to The Exorcist. The film has received an R classification from the MPAA, and the trailer alone promises intense violence (a man is set on fire...) and numerous disturbing elements. We don't yet know exactly how scary the final cut of the A24 film will actually be when it finally debuts, but it's fairly obvious that it's not the type of movie that should be showing a trailer ahead of a screening of something like Peter Rabbit -- a film largely built on fun pop culture references and slapstick humor.