Waiting for a trailer to drop on any Marvel film is an exercise in patience. But with Avengers: Endgame's revealing the first look at how Avengers: Infinity War will pay off, it's a particularly trying exercise. The Russo Brothers understand that more than anyone, and as such, they thanked the MCU's legion of fans with the following message:
If that message isn't pure Russo magic, then we don't know what is. As not only creators, but also fans of Marvel's Cinematic Universe themselves, the post above launching the Avengers: Endgame trailer doesn't read as just some corporate thank you. Instead, it invokes the spirit of fandom, with Joe and Anthony reaching out as fellow nerds, rather than a director selling an upcoming release.
That fandom has driven the MCU for a decade's worth of films, and it certainly has made Avengers: Infinity War all the richer when looking at the end of year rankings. Moviegoers absolutely loved the film, critics applauded it, and it's the number 1 film of the year at the worldwide box office.
Obviously thanks are in order for such an achievement, especially since Avengers: Endgame has quite a high bar to cross in order to have any hope of topping its direct predecessor. With a cool $2.05 billion in the bank, Avengers: Infinity War gives The Russos something astronomical to shoot for this time out. But to them, it's probably not even a thought, as their Twitter post is all heart and no marketing.
Rather than position the film to be a record breaking follow-up, the directors that started their MCU tenure with Captain America: The Winter Soldier are looking to aim square at the hearts of fans. You can see it with the content that's in the trailer for Avengers: Endgame, as it plays more towards the emotional and personal consequences of Thanos's big snap, now formally known as "The Decimation."
Anyone can put together a trailer of quick cuts, devastation, and grim faces. The Russo Brothers, in hiring whomever cut that trailer for them, made sure that not only were they selling a potentially earth shattering blockbuster, but also a cathartic end to 10 years and 22 films worth of storyline. Those are the type of guys who thank their fans with a trailer like the one below, and those are the type of guys you want directing a film like Avengers: Endgame.
Avengers: Endgame makes its final moves on April 26th, 2019; just one day shy of the anniversary of The Decimation.
CinemaBlend's James Bond (expert). Also versed in Large Scale Aggressors, time travel, and Guillermo del Toro. He fights for The User.
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