With less than 280 characters on Twitter, Kylie Jenner cost Snapchat a little more than a billion dollars. This is partly due to the app's recent -- and quite contentious -- redesign. This update attempted to make its platform more user-friendly but instead made it harder to use, and Jenner went onto Twitter to vent her frustrations. Unfortunately for the company, many other people agreed with the starlet's complaints, and she's helping drive people away.
The story, as reported by Bloomberg, goes as follows. On Wednesday, Kylie Jenner hit up Twitter to announce an opinion shared by many Snapchat users since the redesign was placed. She confesses that she doesn't feel compelled to use Snapchat anymore.
Shortly after Kylie Jenner vented out her frustrations, Snapchat noticed a startling fall in their shares. They sank 6.1 percent on Thursday, which estimates to $1.3 billion in market value. Yikes. That's a pretty penny. While one could argue that the youngest Jenner wasn't solely responsible for the dwindling profits (after all, it's not like she forced them to redesign it or anything), the timing between this tweet being sent to Jenner's 24.5 million Twitter followers and the stark fall in profits for Snapchat is fairly suspect. In any case, it's apparent that Snapchat is failing to connect with its users, and it's definitely failing to connect to one very, very big user in particular. We'll have to keep an eye on the company to see what it'll do about this.
Even though Kylie Jenner isn't feeling the new look and design, the Keeping Up with the Kardashians star stressed that, no matter what, Snapchat was still her "first love" and that she still loves it, despite its recent changes. Snapchat should feel comforted to know that they can still win the star back... and hopefully all the other people that she took away with her.
Of course, there could be other, more personal reasons why Kylie Jenner is no longer using the app in a regular fashion. After all, Jenner is now the mother of her first child, Stormi, which she announced just before the Super Bowl a few weeks back. There's a pretty good chance that motherhood is taking up some of her Snapchat time. As for the rest of the Kardashian and Jenner clan, Kendall Jenner recently discovered that she's a hypochondriac. Meanwhile, Kim Kardashian also recently welcomed her third child, via surrogate, back in January. Khloe Kardashian similarly just announced that she is with child, her first, at the beginning of the new year. It's never a dull moment for the extended family.
If you're having a bad week, toast yourself off to the weekend by reminding yourself that at least you didn't cost someone a billion dollars. Probably.
Will is an entertainment writer based in Pittsburgh, PA. His writing can also be found in The Playlist, Cut Print Film, We Got This Covered, The Young Folks, Slate and other outlets. He also co-hosts the weekly film/TV podcast Cinemaholics with Jon Negroni and he likes to think he's a professional Garfield enthusiast.
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