In an intimate new video posted online this weekend, tennis great Serena Williams got topless and sang Divinyls' popular single "I Touch Myself" to promote Breast Cancer Awareness. Filmed in front of a stark black backdrop and featuring Williams in a vulnerable and confessional PSA, the video is a firm reminder of the importance of Breast Cancer Awareness and the necessity of checking for lumps at regular intervals. It also reminds viewers that even famous people like Williams need to keep checking, too. Watch the video below!
The nearly two-minute-long PSA comes from I Touch Myself Project 2018, which is an ongoing effort to continue raising awareness for the importance of Breast Cancer Awareness. The project was inspired by Divinyls singer Chrissy Amphlett, who passed away in 2013 after a prolonged battle with the deadly disease, and these videos are well-produced reminders that early detection is one's best defense. Serena Williams' presence and involvement in the project, and in this revealing PSA, will certainly go a long way towards bringing much-needed awareness to the life-saving organization.
Meanwhile, on Instagram, Serena Williams elaborated more on the process of making this video, and why it was so important to bring awareness to breast cancer.
There's no denying the importance of regular checks for breast cancer, and it's a sigh of solidarity that Serena Williams is using her global celebrity to promote the I Touch Myself Project. We hope to see other celebrities similarly inspired to use their own social media platforms to bring awareness to this devastating disease.
That said, Serena Williams isn't the only celebrity to get involved in this project. Musician Sarah McLeod also released an I Touch Myself video a few years earlier which spoke out about the organization and the impact they've set out to make in the wake of Chrissy Amphlett's tragic death. Check out Sarah McLeod's video below.
Meanwhile, this video project is not the first time Serena Williams has revealed herself. Williams opened up recently about her struggles with postpartum depression following the birth of her first child, and the athlete wanted her fans and her social media followers to know that they are not alone if they also suffer from this type of depression. It's personable efforts like these that help make Serena Williams more open and relatable, on top of all her career achievements and her high-standing ranks in the world of professional tennis. Hopefully, she continues to make these strides to talk to her followers.
Anyone interested should definitely do more research into the I Touch Myself Project. Meanwhile, we'll continue to keep you posted on the latest celebrity news and updates right here at CinemaBlend.
Will is an entertainment writer based in Pittsburgh, PA. His writing can also be found in The Playlist, Cut Print Film, We Got This Covered, The Young Folks, Slate and other outlets. He also co-hosts the weekly film/TV podcast Cinemaholics with Jon Negroni and he likes to think he's a professional Garfield enthusiast.
Your Daily Blend of Entertainment News
Thank you for signing up to CinemaBlend. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.