I'll admit People's Sexiest Man Alive is not an honor I typically get too caught up in. Its winner is usually less a symbol of worldwide sex appeal and more a sign of a leading man's total domination of the pop culture scene. For instance, Brad Pitt won after proving himself in the three successive hits, Interview with the Vampire, Legends of the Fall and Se7en. Johnny Depp won in 2003, the same year he introduced Jack Sparrow to the world with Pirates of the Caribbean: Curse of the Black Pearl. And Channing Tatum won after becoming the biggest box office sensation of 2012 between The Vow, 21 Jump Street, and Magic Mike. Oh, also all of these men were pretty much unarguably sexy during the time of these appointments to the SMA honor.

But this year, People broke with tradition and picked not a major movie star, but a musician and reality-TV star. THR reports Adam Levine, lead singer of Maroon 5 and judge on The Voice, will be given the title of People's Sexiest Man Alive this year, and frankly I'm flabbergasted. It's like People magazine forgot their own criteria and just went with that mouthy guy on TV.

Admittedly, I find Levine more douchey than sexy, but my biggest problem with this pick is that it ignores the pop culture sensation that is Tom Hiddleston. Between his time on Thor, The Avengers and Thor: The Dark World, he's a man whose made movie marketing and mass seduction an art form that has inspired a fierce fandom who gladly bends to his will. So, I'm laying out for People Magazine all the things they've apparently missed with video evidence of how they got this one wrong.

He created a villain we want to be conquered by.
It's funny. There's nothing overtly sexual about the character of Loki. And yet, the porcelain pallor, black shock of hair and wicked grin of Marvel's best movie villain inspired nothing less than Beatles-level fandemonium when Hiddleston turned up in character at Comic Con last spring. The crowd squealed, chanted his name, and followed his every command. He is burdened with glorious purpose, and we are his mewling quims.

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