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The next time you go to a department store that isn’t too high-end, count how many Marvel branded items you can find. You might just be there from opening until closing, as there doesn’t seem to be a single product out there that can’t be paired with superheroes. Thanks to the ABC series Shark Tank, you’ll probably be seeing your favorite Marvel characters as part of the Sun-Staches line of sunglasses. Check out a clip from the latest episode below.
The men behind Sun-Staches showed up earlier this season on Shark Tank for the fifth episode, and they hooked up with entrepreneur Daymond John for a pretty large deal. According to the clip, they have sold millions of dollars worth of products already, and this new Marvel license is bound to add further success. Not too shabby for three guys who created the product as a way to give a friend a fake mustache.
So far, Sun-Staches is keeping it fairly simple by offering up three of the most famous Marvel superheroes. Maybe you’ve heard of them. There’s the all-powerful Iron Man, whose alter ego Tony Stark would be a perfect fifth wheel for the Shark Tank line-up.
Next there’s Captain America, whose alter ego Steve Rogers grew up during the 1920s and 1930s, when sunglasses first became extremely popular. It’s probably easier than just walking around using a shield to block the sun.
And then there’s Spider-Man, whose alter ego Peter Parker would probably have some kind of snarky comment to make about them before whining about Aunt May or whatever.
I can’t lie; those glasses are pretty sweet whether it’s an adult or a child that’s wearing them, although I assume they do better with younger folks. What's more, Sun-Staches has licensing deals with lots of other companies, like Nickelodeon, DC and Universal. So along with their general non-trademarked glasses - the Day of the Dead ones are pretty amazing - they also have ones modeled after Batman, the Joker, the Teenage Mutant Ninja Turtles, SpongeBob SquarePants and more. Well played, guys.