Martha Stewart Poses In Only An Apron In Viral Video, And The Fans Are Responding

Martha Stewart is nothing short of an enigma. The lifestyle brand queen is well-known for her skills in the areas of cooking, gardening, hosting, decorating, etc., but she’s got another side to her as well. The spicier side of her persona is the one who served five months in federal prison, is BFFs with Snoop Dogg, has a vile sense of humor and was even rumored to be dating Pete Davidson. The 81-year-old went viral with a recent social media campaign, as she showed off both sides of her personality by posting a video wearing an apron with nothing underneath. Let’s just say unsuspecting scrollers had thoughts.

Back in September, Martha Stewart posted a video to social media for her partnership with Green Mountain Coffee that showed the businesswoman sipping her Pumpkin Spice brew wearing nothing but an apron that boasted the coffee brand’s logo. Check out the video that is causing Twitter to explode: 

A post shared by Martha Stewart (@marthastewart48) (opens in new tab)

A photo posted by on

While it’s been weeks since she originally debuted the campaign, the video seems to be making the viral rounds just over the past few days, and Twitter users aren’t mincing words, saying businesswoman is as bold as that cup of coffee she’s sipping: 

  • Martha Stewart out here thirst trapping – @therealziggyb23
  • Looks like Martha Stewart has an OnlyFans now 👀🤣 – @dailyloud

Indeed, Martha Stewart is no stranger to the thirst trap. She fully fessed up after getting her followers all hot and bothered with a pouty-lipped pool pic back in 2020. Still, the domestic goddess had Twitter on fire, as users fired off some hilarious reactions to her viral video: 

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She definitely had people rethinking their seldom-used aprons. Do I smell a risque new trend for this fall’s cookouts? One fan had jokes: 

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For many, the octogenarian was pure goals, as the glowing personality inspired the masses to keep up their fitness routine in hopes of looking as good as her, even at half her age. According to one Twitter user: 

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Does Martha Stewart sell skin care products? If not, she should, because this may be an ad for coffee, but any beauty product she endorses is likely to see a boost, based on the reactions to her post. This fan raved: 

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Martha Stewart appears to be overflowing with confidence, and rightfully so. After the campaign debuted in September, she talked with Yahoo! about her clothing-optional ad, saying: 

I think I look fine and I'm in good shape. I'm healthy, I'm vibrant, I'm energetic and I'm still the curious person I've always been. [Posing in only an apron] didn't faze me one iota. I walk around in a bathing suit, so if I can walk around in a bathing suit or a strapless dress and feel good, I can walk around in an apron.

OK, is everybody else planning on upping their apron game now, or is it just me? I love that she is so comfortable in her own skin and not afraid to have some fun, even knowing that social media reactions are going to be all over the place.

Fans who want to hear more from the media personality — even though unfortunately they won’t be able to see her — can tune into her podcast The Martha Stewart Podcast (opens in new tab), which premiered this summer with none other than Snoop Dogg serving as her first guest. She also made an appearance on the October 13 episode of The Kardashians, “We’re Built For This,” which can be viewed with a Hulu subscription

Heidi Venable
Content Producer

Mom of two and hard-core '90s kid. Unprovoked, will quote Friends in any situation. Thrives on New Orleans Saints football, The West Wing and taco trucks.