If there’s one movie I regret missing at Sundance this year, it’s Choke, and not just because William H. Macy was there and my wife, who went in my stead, got to chat him up. It’s an adaptation of a book by Chuck Palahniuk, author of Fight Club, and it stars Sam Rockwell, actor of awesomeness.

The movie’s just a few months away from national release now, and Fox Searchlight has released the film’s first poster. I love it, but it doesn’t exactly scream broad appeal. Take a look: